Eminem Partners With Brisk For Super Bowl Ad

February 3, 2011

12:40 am

With the Super Bowl right around the corner we were excited to find out that one of our favorite rappers – Eminem – has partnered with Brisk to produce an epic Super Bowl commercial. We also just obtained this image, and it appears that Eminem is going to be turned into a claymation. Sometimes innovation shows itself in surprising ways, like combining modern-day celebrities, like Eminem, with old school processes like claymation, mixed with cutting edge technology. Apparently, Eminem came up with the idea for the Brisk ad and was given complete creative freedom to do what he pleased, which may include a music program too. This is going to be good.

So what does this mean? That we’re in store for a treat. Brisk has already released some well done claymation commercials that include celebrities Ozzy Osbourne and Danny Trejeo, from Machete. But we’ll have to tune in on Super Bowl Sunday to find out more about the Eminem spot. Check out this behind the scenes video footage (below). UPDATE: It appears the video was made private – that is how top secret it is.

Disclosure: In accordance to the FTC Guidelines, I am disclosing that my time, travel and accommodations have been compensated by Pepsi Co. for my participation in the “That’s Brisk, Baby!” campaign. Although I have a material connection to Pepsi Co., any publicly stated opinions of Pepsi Co. remain my own.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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