October 31, 2011
NYC-based Emma Graham Designs (EGD), a women’s clothing company whose preppy designs are part JCrew, Tori Burch, and Lili Pulitzer, has raised their first round of outside funding. Founded by 2 friends from Boston, Emma Mahon and Jackie Graham, the company designs and manufactures clothes aimed at the stylish college crowd on a limited budget.
The $500k investment by 4 angel investors will be used to build the EGD team and expand their direct sales channels at the college level. It will also be used to put together an e-commerce site that will allow customers to design their own outfits, a large endeavor that will be helped tremendously by the addition of Jennifer Carr-Smith to their board, who is the SVP – COO of JCrew and former COO of Gilt Groupe.
Whether or not you are in college, if you like the flirty-preppy look at great prices (I do!), check out EGD.
Did you like this article?
Get more delivered to your inbox just like it!