Give Employees An Incentive to Make Referrals With Barrel of Jobs

September 10, 2012

1:00 pm

Many businesses find it’s easiest to recruit top-quality candidates when they’re given a referral, but referrals can be scarce. That’s why a new startup company, Barrel of Jobs, is hoping to give workers an incentive to refer their friends.

Based in Washington, DC, Barrel of Jobs is a social recruiting site that allows job seekers to browse open positions and suggest them to friends. The goal? To decrease the time and cost associated with locating the best candidate for your open positions.

Too many companies waste time and money using recruiting methods that are often difficult to measure, the startup contends. Additionally, online job boards only reach what the company calls “active candidates,” or people actively searching for a job. What about people who are already employed, who may consider switching jobs if the right opportunity comes along? Passive (or employed) candidates shouldn’t be ruled out for open positions, either.

Barrel of Jobs wants to give employers access to a wider range of potential candidates. It allows users to connect via their Facebook, Twitter, or LinkedIn accounts to browse and apply for jobs, and encourages users to share jobs with friends who may be a fit for the position. The site incentivizes participation by offering a reward – if a user shares postings on Barrel of Jobs daily, they’ll earn points and become a top influencer. Every day, the person with the most points wins Barrel of Jobs’ $50 contest, as well as the title of top recruiter.

And that’s not the only contest Barrel of Jobs hopes will entice workers to participate. In addition to their daily contest, the startup also holds a weekly drawing for $50, which users are automatically entered into when they visit the site daily. It also rewards referral chains – for instance, if your friend or someone your friend knows gets hired, everyone in the referral chain shares a $130 referral reward from the employer.

Barrel of Jobs provides an excellent way to expand the pool of candidates for companies with tough positions to fill. Its incentives and reward programs make the site a bit more competitive and substantially more exciting for users, making Barrel of Jobs a recruiting site that employers should certainly consider.

Barrel of Jobs was a showcased startup at our Tech Cocktail DC mixer in August. 

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Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

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