February 8, 2011
The new fan management and engagement platform FanGager has the potential to take your social media engagement efforts to the next level by unlocking the potential of your company’s fans.
Let’s face it: measuring social media engagement and ROI is extremely difficult and elusive for most of it. FanGager makes it easy. Part engagement tool, loyalty program, and social CRM, Fangager’s proprietary technology scans your company’s Facebook page, Twitter account, and website to track, encourage, and measure fan engagement and activities.
Here’s how it works:
Every action your fans take is identified and measured, from Facebook posts, comments, and likes to Twitter mentions and retweets. Because all of this activity is measured, you will know who your most loyal fans are and be able to see their activity across Facebook and Twitter. You can reward loyalty and encourage your fans to be active by giving them points, badges, virtual gifts, and real prizes.
All of this activity and engagement is collected and displayed on a dashboard that is integrated with social CRM. Finally, you will know your social media ROI! You can download it right from their website.
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