May 8, 2012
One of the startups we showcased at last week’s Tech Cocktail Baltimore mixer, viaPlace, has been making waves on the East Coast. Their white-label location-based services provide dynamic content – including augmented reality – based on your physical location and interests. Is it any wonder why viaPlace has been nominated for Baltimore’s Hottest Tech Competition and won first place at Tech Crawl East and a Gold Addy Award for Best Mobile App?
As Todd Marks, CEO and President explained:
“We relieve the long tail development cycle to create robust mobile applications for organizations, as well as the technical challenges of creating a framework to filter their digital content to their customers by preferences and real-time location.”
The easiest way to demonstrate why they’ve been so successful is with use cases:
Johns Hopkins University has an app for their Homewood campus that includes points of interest, walking tours, and a campus tour.
Sonoma County, CA has a visitor’s app that filters points of interest based on your preferences and where you are in real-time. You can search for vineyards that produce certain types of wines (or spas, or hotels), get driving directions, and share details to your social cloud.
Yamaha Outboard Motors’ app provides information on the closest maintenance and repair shop that can service your motor if you have any issues.
Their apps are available for the iPhone, iPad, Android, Blackberry, and other web-enabled smart phones. If you are looking for a new way to engage your audience, check out viaPlace.
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