Engage Your Customers With LocalResponse

May 4, 2011

3:52 pm

An abundance of conversation is happening out there on the web, and chances are, some of that conversation is about your business.  People are checking in on multiple platforms, such as Foursquare and Gowalla, but who has time to respond to every customer?

LocalResponse is a social advertising platform that aggregates check-ins and online conversations to help businesses communicate with key customers in real time.

LocalResponse is thorough. The platform scours Foursquare, Twitter, Facebook, Gowalla, Yelp, and other services to find out what is being said about your business and your brand.

The platform helps businesses build brand loyalty by connecting you with the people who are talking about your message.  LocalResponse uses a formula to highlight customers who are engaging with your brand the most and helping to spread the word online.  Because these people are essentially spreading your message for free, LocalResponse has created a way for businesses to respond with a customized offer to say thanks and to build loyalty.

With LocalResponse, businesses can find their most loyal customers, get a response, and keep them engaged.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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