June 6, 2016
Attending a tech conference can be crucial for your career or your business. These spaces are specifically dedicated to giving you networking opportunities with important people who may be able to take your business to the next level. Making connections is one of the main benefits of attending a conference because these are business opportunities. But there are many attendees who don’t make the most of their time because they don’t understand this
It relies on you to make an interaction mean something. The only way you can do this is by approaching every interaction in the right way.
So how can you go about this?
Go to the Right Conference
Never go to a conference just because it happens to be nearby. Going to a conference is about more than convenience – it’s about opportunity. Don’t waste your time and money by going to a conference for a niche that has no relevance to yours.
A lot of smaller companies are drawn to the idea that they have to go to a business conference just because that’s the “done” thing. They don’t think about what they need to achieve and what the right conference can lead to.
Don’t Pick Random Targets
One of the reasons why most conference interactions remain superficial is because they’re targeting random people. Most people walk into a room and they speak to the first people they come across, with the problem being that the value of the conference is placed on luck. You don’t know whether these people can help you or whether they even operate in the same niche as you.
Instead, do your research before the conference and find out which businesses are going to attend to. Create a list of the most interesting companies.
This way you’ll already have an idea in mind as to who you want to connect with and what you want to accomplish. You’re making sure that you are using time in the best way possible.
Have a Goal in Mind
Why do you want to connect with these people?
There’s little point in creating a relationship with another business if you have no idea why you are doing it in the first place. A massive 39% of employees admitted to falling asleep during meetings with other businesses.
Effective networking is not just about the number of business cards you can collect. It’s about the number of people that go on to become effective contacts, so you have some company goals.
Having a goal in mind will help you set out on the right foot. You should know what you want to accomplish by attending the conference. If you can’t think of anything, why are you attending the conference in the first place?
A Call to Action
Think like a marketer when you are connecting with other businesses. You know what you want to get out of them, but you need to leave an impression on them. Instead of just saying farewell to them, say something different. Encourage them to give you a call in a few days. Or remind them to send you an email with some information about their latest project.
The problem is when you don’t have a call to action people tend to forget about why they were speaking to you in the first place. It works exactly the same way with an ordinary member of the general public.
And if they don’t respond to that call to action you should do it for them.
Follow Every Interaction
If you haven’t heard from a prospect, call them yourself. The worst thing you can do is to allow the matter to die. The chances are the other person has simply been distracted by someone else. It’s perfectly normal and it shouldn’t be a sign that they want nothing to do with you.
Follow up on the number given on the business card and begin driving the relationship along. Ask them about their business and then ask them if they want to meet up face-to-face again. Try to take the relationship away from the phone and away from the Internet by offering to make a meeting with them.
Last Word – Making It Count
A conference should be a big deal in your company and you should demand something out of it, no matter what your business focus is. This may come in the form of prospects or it could come in the form of connecting with a business you’ve had your eyes on for a while.
Whatever your goal is, make sure that you can clearly track whether it’s been a success or a failure. How will you make every tech interaction count today?
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