Marketing & Social Media

4 Game-Changing Influencer Marketing Trends

By | Jun 17, 2017 at 2:30 pm

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In the meantime,…

Marketing & Social Media

3 Reasons Why Podcasts Will Best Stretch Your Advertising Dollar

By | May 26, 2017 at 10:30 am

In the advertising community, the money is beginning to flow to specific areas: Instagram is a rising star, and Pinterest is doing well for itself as both are visually oriented, allowing them to showcase products with that extra pizzazz. But forget social media platforms for…

Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…

Marketing & Social Media

The Seven Most Popular SEO Myths

By | May 22, 2017 at 3:30 pm

Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the picture, oftentimes mystifying how SEO works best. Simply put, high-quality content, careful measurement, and performance fixes should…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

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Marketing & Social Media

8 Ways to Make Your Infographic Pop

By | May 3, 2017 at 10:30 am

If you’re a marketer, educator, business owner or blogger, you will likely already know that infographics are one of the top performing types of visual content out there. But coming up with an original topic for this type of content isn’t easy. The problem is,…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…

Marketing & Social Media

The 5 Secrets to Cost-Effective Influencer Marketing

By | Apr 20, 2017 at 9:15 am

Influencer marketing consistently generates a high return on investment for brands — up to $9.36 for every dollar spent. But between steadily increasing influencer payments and growing agency fees, some brands are feeling priced out of the action. Thankfully, this needn’t be the case, even…

Marketing & Social Media

Turns Out Men Buy Things From Instagram Ads More Than Women

By | Apr 10, 2017 at 4:30 pm

Instagram is likely the most popular social media platform for marketers and advertisers currently. Marketers’ posts on the network have more than doubled since 2013, and in 2016 alone, ads jumped 22 percent over the year prior. The visual-and-mobile-focused site offers a direct, niche connection to specific audiences, which…

Marketing & Social Media

The 6 Growth Hack Mistakes All B2B Startups Need to Avoid

By | Apr 5, 2017 at 10:30 am

Starting up a new business is a challenge and the challenge is even bigger if you are venturing into the B2B territory. The B2B space differs in its risks and technicalities. These startups have to begin their journey in the absence of a proper…

Marketing & Social Media

Instagram Needs to Be Part of Your Social Media Marketing Strategy

By | Mar 27, 2017 at 12:50 pm

With over 600 million users that create over 100 million pieces of content every day, Instagram is certainly one of the best platforms for social media marketing, and it’s here to stay. Instagram is still growing five times faster than any other social media network…

Marketing & Social Media

3 Foolproof Ways Modern Marketers Build Influence Through Education

By | Mar 21, 2017 at 8:30 pm

Modern marketers insist on being the voice in the room that forces everyone around them to stop and listen. However, reaching influencer status today is certainly easier said than done. With so many channels in a seemingly crowded marketing sphere, how can newcomers to…

Marketing & Social Media

9 Platforms That Will Keep You Excited About Video Content After Vine

By | Feb 7, 2017 at 7:00 pm

Vine, the Twitter-owned video platform, announced late last year that it was shutting down. The popularity of Vine skyrocketed back in 2013, thanks to the novelty of its short, looping videos that inspired creatives in comedy, art, sports, music and dance. But now with the…

Marketing & Social Media

Here’s the Most Important Indicator of Your Company’s Brand Reputation

By | Feb 7, 2017 at 4:30 pm

In a world of rapid-fire tweets and constant news cycles, it’s more important than ever to stay on top of what your company’s brand reputation is — and where it might be headed in the future. Take this year’s Superbowl ads, for instance, which…

Marketing & Social Media

10 Lesser-Known Content Promotion Platforms to Boost Reach

By | Dec 17, 2016 at 10:30 am

Simply writing high-quality content does no good for your business. It needs to get in front of your targeted audience. So, once you have hit the publish button on your blog, your next step must be to promote your content on relevant platforms. Facebook,…

Marketing & Social Media

Is Instagram The Future Of Social Media?

By | Dec 15, 2016 at 4:30 pm

With over 400 million active users and 40 billion shared photos, Instagram is the rising star of the social media platform. It has been estimated that the engagement of users on Instagram is seven times higher than that on Twitter and Facebook. What started…

Marketing & Social Media

The Key to Marketing to Millennials Is Passionate Influencing

By | Dec 13, 2016 at 10:30 am

87 million individuals in the United States comprise the Millennial Generation. They’re far larger and more diverse than the Baby Boomers before them and their purchasing power is subsequently unmatched. Your company must engage millennials if you want a chance at long-term economic viability….