Public Relations

San Diego

5 Questions to Ask Before Launching Your Next PR Campaign

By | Oct 30, 2017 at 9:20 am

The Snuggie, Airbnb, Soylent and even Lyft arguably have something in common: epic timing. The notion “timing is everything” is a proverb relevant to many aspects of business, but it is particularly pertinent to public relations in terms of securing excellent media coverage. However,…

Interviews

The Last Thing Founders Want to Deal With Is Turnover

By | Oct 30, 2017 at 7:15 am

When you’re starting out, founders where many hats, but a you start to grow, it’s important to bring on talent with the skills you need and start delegating. We talked with Chris Gronkowski, former NFL player turned entrepreneur and owner of the Ice Shaker and Everything…

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Healthy Entrepreneur

6 Ways Founders Can Manage Stress and Avoid Burnout

By | Oct 29, 2017 at 2:30 pm

Entrepreneurship has a dark side that is seldom talked about. In that space, you will find founders who show signs of anxiety, burnout, and even depression that strike at different times. Some hit when startups fail to make the 5-year mark. Others arrive alongside…

Tips & How To’s

6 Must-Know Influencer Marketing Tips for Your Business

By | Oct 28, 2017 at 2:30 pm

An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you boost sales…

Data

Chicago

Chris Gladwin of Ocient on Revolutionize Big Data Analytics

By | Oct 28, 2017 at 12:45 pm

Chris Gladwin is the CEO and founder of Ocient, a startup building software that enables sophisticated users of data to handle massive amounts of information fast enough to make real-time decisions. Two years ago, Chris sold his data storage company Cleversafe to IBM for…

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Entrepreneur

3 Tips for Taking a Timeless Professional Headshot

By | Oct 28, 2017 at 10:30 am

The business world is a lot like show business. You need to always ben on your game, you need to impress the right people, and, perhaps most importantly, you need a lot of money. Fortunately, the success rate is a lot higher in the…

Productivity

How to Automate Tasks in Excel Like a Pro

By | Oct 27, 2017 at 12:20 pm

Think of Visual Basic for Applications (VBA) like Excel on steroids. By gaining knowledge of VBA you’ll be able to streamline tasks in Excel and turbocharge your data handling capabilities. If you are a spreadsheet ninja or aspire to be, then the Microsoft VBA Bundle is…

Coworking spaces

Las Vegas

Las Vegas Coworking Space For Women Opens

By | Oct 26, 2017 at 1:45 pm

Yesterday the first coworking space for women, Bloom, hosted its official grand opening and ribbon-cutting celebration, welcoming women throughout the Las Vegas area to gather, connect, and grow their businesses under one posh new roof. The new venue was founded by Ginger Melien and Chelli…

Marketing

4 Habits Your Team Can Develop to Improve Customer Relations

By | Oct 26, 2017 at 7:15 am

If you work with business customers, as an account manager, an owner, a consultant or a customer happiness representative, you know that great service doesn’t mean that friendliness fixes the problem. Results trump even the most friendly interactions. For B2B client relationships especially, customer…

Programming education

Mastering Ethereum Blockchain Developer Skills Can Boost Your Career

By | Oct 25, 2017 at 1:30 pm

You’ve probably been hearing about Bitcoin awhile now, but what is this Ethereum? This digital currency was developed by Moscow-native, 23-year-old Vitalik Buterin, who set out to design a platform for smart contracts. Today, it’s a contender to be bigger than Bitcoin. Most recently,…

Healthy Entrepreneur

7 Ways to Manage the Crazy at Work

By | Oct 25, 2017 at 10:50 am

At some point something at work is going to stress you out. Whether it be the demand of the job, a fast pace environment, coworkers, the pile on of tasks, unrealistic boss demands, whatever, our mind and body will get taxed at some point….

Marketing

Palo Alto

6 Marketing Strategies for Entrepreneurs on a Budget

By | Oct 25, 2017 at 8:30 am

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money, and get noticed. They end up struggling to continue. Plus, investors don’t look…

Inspiration

Why Talented Entrepreneurs Struggle When Jumping the Corporate World

By | Oct 25, 2017 at 7:15 am

Before flying solo, many entrepreneurs spend decades in their industry working with high prestige players. They know what their services are worth, and their corporate salary reflects it well. They’re effective, and their team knows it. For some, flying solo becomes an immediate and…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Marketing & Social Media

How the Rise of Live Streaming Impacts Digital Marketing

By | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

Tips & How To’s

Chicago

4 Ways to Improve Employee Experience at Your Startup

By | Oct 24, 2017 at 3:50 pm

Customer experience, customer experience, customer experience. When building a startup, it can feel like that’s all anyone is paying attention too. After all, customers essential run your business, as you couldn’t survive without their support. However, there is one set of people that is…

Reports & Rankings

Study: More Families Subscribe to Streaming Services Than Pay For Cable

By | Oct 24, 2017 at 11:30 am

TV has been a longstanding friend to families for decades. Since its invention, viewers young and old have hovered around the glowing rectangle and gazed into the most entertaining piece of technology since the radio. In 2017, kids spend nearly an hour in front…