Tips & How To’s

Boston

5 Ways Online Businesses Succeed When They Open a Physical Store

By | Sep 11, 2017 at 7:15 am

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers. Just look at Amazon. It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant…

Marketing & Social Media

5 Social Media Marketing Mistakes You Need to Avoid

By | Sep 10, 2017 at 12:45 pm

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….

Interviews

Chicago

Brian Barnes of M1 FinanceStanford on Reinventing Millennial Investing

By | Sep 10, 2017 at 10:30 am

Brian Barnes is the CEO and Founder of M1 Finance, a startup making an automated investment tool that lets users put their money to work in a balanced portfolio without the hassle of actually managing it. Just a few years after graduating from Stanford,…

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Entrepreneur

5 Fields Recommended for First-Time Entrepreneurs

By | Sep 9, 2017 at 10:30 am

Being an entrepreneur might seem like an attractive career choice from the outside. But when the chips are down and the funding is no where to be found, it takes grit and determination to keep going. Fortunately, there are a few fields that first-time…

Startup_Mixology_300x250

Pitch

5 Things to Include in Your Elevator Pitch

By | Sep 8, 2017 at 3:50 pm

Small message. Big impact. This is in short what elevator pitch is all about. An elevator pitch is a short sales pitch that you must be able to deliver within the quick span of an elevator ride. Think of a ballpark figure anywhere in…

Programming education

Becoming an Excel Specialist is Easier Than You Might Think

By | Sep 8, 2017 at 3:00 pm

Across the entire landscape of business, Microsoft Excel is arguably the most commonly used software. Its prevalence is so great that jobs often require prospective employees to pass basic competency Excel tests. But learning any new program requires a good teacher. If you feel…

Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…

Culture

How to Have Better One-on-One Meetings With Employees

By | Sep 8, 2017 at 7:15 am

If you having regular one-on-one meetings with your employees, great! As a good manager, you probably want to make them better. If not, don’t worry, now’s the perfect time to start. As a manager, holding one-on-ones is a fundamental strategy to developing a successful and engaged…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Healthy Entrepreneur

Berkeley

How Power Naps Can Make You Smarter

By | Sep 7, 2017 at 11:30 am

Thomas Edison slept three to four hours a day, former President Clinton grabbed five to six and even Jay Leno got five hours of sleep per night according to research by Dr. James Mass, et al. While the majority of individuals can’t fully function…

Productivity

5 Ways to Make Your Help Desk Run Smoother

By | Sep 7, 2017 at 8:30 am

A successful help desk isn’t as easy to create as you might think. It seems like if you have all the conventions of a good help desk structure, things will run smoothly on their own. However, there are often issues with your tickets or…

Reports & Rankings

India

10 Countries for People That Can’t Live Without Internet

By | Sep 6, 2017 at 9:20 am

In recent decades, the internet has gone from delightfully convenient perk of the tech community to an undeniable necessity for human life. Everything from work communications and bank transactions to personal calendars and family photos are now stored on the web, making the internet…

Productivity

11 Ways Companies Can Benefit From a Virtual Assistant

By | Sep 6, 2017 at 8:30 am

With more entrepreneurs turning to virtual assistance to streamline their work and boost productivity, we asked 11 entrepreneurs what they do to get the most out of a virtual assistant. Create Systems and Document All Tasks for Them to Follow Virtual assistants work best…

Tips & How To’s

New York

3 Traits You’ll Find in a Successful Product Launch

By | Sep 6, 2017 at 7:15 am

Launching a startup is never easy. When 80 percent of new companies fail in the first few years, the statistics aren’t in your favor. However, that shouldn’t dissuade you. I’ve learned that the most successful product launches embody three traits: rhythm, balance, and patience. Leaders face…

Coding

Why JavaScript is the Programming Language You Need to Learn

By | Sep 6, 2017 at 6:30 am

Do you know what this website and Facebook have in common? Both use JavaScript. In fact, just about every website uses JavaScript. Considered one of the three core languages of web development, JavaScript is a handy language responsible for everything from pop-ups to animations…

Marketing & Social Media

5 Ways to Use White Papers for Lead Generation

By | Sep 5, 2017 at 6:30 pm

Generating white papers or research that can be shared with customers or the public can help give your company credibility in the space and help build lead generation. We asked five founders how they use case studies to their advantage and generate leads. Showcase…