Marketing

How to Get Above the Noise and Gain Customers

Being better than your competition certainly helps with customer acquisition, but sustaining growth is where specific tactics and strategies come in to keep up the momentum. For later stage companies who have raised millions and have a ridiculous valuation, how do these …

Marketing

4 Tools to Help Startups Find Quality Leads

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. . It…

Marketing

4 Ways to Optimize SEO for Your Website

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Marketing

How to Write Sales Emails That Actually Get Opened

Imagine yourself in a prospect’s office. You’re giving your pitch, trying to intrigue the prospect into learning more about you and your company. You’ve tried to build some rapport, presented compelling information, and turned it over to the prospect to respond. The only …