Marketing

The Complete Guide to Building a Successful Sales Funnel

By | Oct 8, 2017 at 12:45 pm

Whether you’re just starting a business or need help promoting an existing one, you need to begin with a proper sales funnel in place. This sales funnels will act as the foundation for all your marketing campaigns, making sure the campaigns yield results every…

Marketing

Simple SEO Practices to Turn Strangers Into Customers

By | Oct 3, 2017 at 7:15 am

Being number one on Google is a tough feat. And companies are spending a ton of money on SEO to get them there. The problem is the process of maximizing your search result position has changed, and no one is talking about it. Or…

Enqos – Tower V3

Marketing

How to Build A Career In Digital Marketing During Your Free Time

By | Sep 29, 2017 at 3:00 pm

Digital and social media marketing are the present and future of advertising. Whether you’re growing your own small business or managing promotional projects for a company, you’ll need to master the art of marketing in the digital age. Learn everything you need to know…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Ecommerce

How Smaller Ecommerce Stores Can Compete Against Amazon

By | Sep 24, 2017 at 10:30 am

Ever heard the story of David vs. Goliath? How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Marketing

6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…

Marketing

San Jose

How to Get Above the Noise and Gain Customers

By | Aug 30, 2017 at 11:30 am

Being better than your competition certainly helps with customer acquisition, but sustaining growth is where specific tactics and strategies come in to keep up the momentum. For later stage companies who have raised millions and have a ridiculous valuation, how do these companies continue to…

Marketing

Chicago

Just 19 Percent of Small Business Owners Market With Google AdWords

By | Aug 29, 2017 at 11:30 am

The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Marketing

Los Angeles

4 Tools to Help Startups Find Quality Leads

By | Aug 16, 2017 at 5:00 pm

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. . It…

Marketing

3 Critical Mistakes Startups Make with Inbound Marketing

By | Aug 10, 2017 at 6:30 pm

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…