Tips & How To’s

How to Skyrocket Your Startup’s Email Marketing Campaign

By | Jul 29, 2017 at 11:30 am

So, let’s start with a few facts. First off, every single dollar spent on email marketing brings $44 in return. Secondly, emails generate 50 percent more sales than other lead-generating methods. And last but not least, compared to social media, email marketing offers a…

Finance

3 Blockchain Startups Decentralizing The Future of Finance

By | Jul 29, 2017 at 10:50 am

Most consumers don’t know a lot about the blockchain. You might hear some mumblings about Bitcoin, but very few meaningful takeaways have truly hit the masses. This is interesting, as much of the innovation that surrounds the landscape has an end-goal of bolstering and…

Tips & How To’s

How to Dig Your Small Business Out of Debt

By | Jul 28, 2017 at 6:30 pm

Debt is one of the top killers of businesses around the world. Fortunately, being in serious financial debt doesn’t have to be an impossible hole for a business to dig itself out of. If a businessman like Anik Singal, author of Circle of Profit, could…

Tips & How To’s

Phoenix

Cyber Tips for a Plugged-In Summer Vacation

By | Jul 27, 2017 at 5:00 pm

The summer months are often the most popular time for Americans to take vacations. However, as we shift our focus from every day routines to booking flights and scheduling time off, cybersecurity may quickly fall to the bottom of our list of concerns. According…

Accounting

Boston

4 Accounting Hacks for Small Business Owners

By | Jul 27, 2017 at 8:30 am

For small businesses, managing one’s accounting can be the difference between staying afloat and growing the company. We asked four founders to share their best accounting tip for their small business. Know When It’s Time to Hire Someone When it comes to doing your…

Culture

San Francisco

Location Isn’t Everything When Building a Global Workforce

By | Jul 26, 2017 at 6:30 pm

One day last year, I was chatting with my dad about long-distance management. In the ’80s he was based in Japan at the largest tech company in the world: IBM. When I asked him what it was like to communicate in a multinational company…

Tips & How To’s

Boulder

A Founder’s Guide to Prepare Your Series A Fundraising

By | Jul 26, 2017 at 5:00 pm

When it’s time to raise a Series A for your startup, having a general idea of what you are walking into is always helpful, and it makes your meeting with the investors more impactful. I’ve put together an “internal guide” that I frequently share…

Tips & How To’s

NYC

5 Best Practices to Improve Your Facebook Ad Engagement

By | Jul 26, 2017 at 8:30 am

Facebook is full of distractions vying for the attention of your potential customers. As users scroll through their news feeds, they skim past every irrelevant or uninteresting post. Video ads have the potential to break through this apathy and make your target audience take…

Tips & How To’s

Los Angeles

How to Quickly Build a Customer Base With Lead Generation Tools

By | Jul 25, 2017 at 5:00 pm

With content management systems like WordPress, getting a site up and running is no big deal. But apart from building traffic, what I find most challenging is incorporating a lead capture strategy that will actually generate some blog subscribers. Since I’m already loaded with…

Pitch

Do’s and Don’ts for Creating an Effective Pitch Deck

By | Jul 24, 2017 at 6:30 pm

As a startup, you’ve probably envisioned yourself in front of a potential venture capital or angel investor, pitching your wonderful idea for a business—and getting an excited YES from them. If you’ve done a pitch deck before, you probably know it’s not all roses…

Productivity

Seattle

8 Ways to Increase Productivity With Cortana and Alexa

By | Jul 24, 2017 at 5:00 pm

When you think of all that we are able to accomplish in today’s world, it should come as no surprise that many of us have been getting help along the way. Cortana, Alexa, and other AI personal assistants help us shave time off of…

HR and Recruiting

Los Angeles

Lean on Your Networks When Making Early Hires

By | Jul 24, 2017 at 8:30 am

Hiring your first few employees can often be as hard as choosing your cofounders. Especially in the early days of your startup, when you’re often only months from running out of money, hiring the wrong person can be disastrous. Yet it’s hard to accurately…

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Productivity

6 Ways to Accurately Measure Employee Productivity

By | Jul 22, 2017 at 2:30 pm

Evaluating employees is necessary to ensure the company is running smoothly. Their continued growth is integral to your business’ success, no matter what part of the job they are responsible for. It is always important to be reflective about our practice and what we…

HR and Recruiting

Chicago

13 Traits Startup Sales Executives Need to Be Successful

By | Jul 21, 2017 at 5:00 pm

When it’s time to build a sales team, there are traits you need to look for in your employees. Selling a product isn’t just about closing the deal, it’s about building relationships for your startup along the way. We asked 13 entrepreneurs what they…

Culture

Study: One Bad Text Could Seriously Impact Your Career

By | Jul 21, 2017 at 9:20 am

As instant messaging, texting, and other forms of digital communication have become the norm, the casual use of emojis, abbreviations and generally unprofessional language has permeated everyday life. Whether its an “lol” thrown at the end of every other sentence or the poop emoji,…

Finance

San Francisco

The Basics of Equity Crowdfunding

By | Jul 21, 2017 at 8:30 am

Just over six months ago, we launched equity crowdfunding on Indiegogo. Through our joint venture with MicroVentures, First Democracy VC, anyone can invest in startups and innovative companies for potential financial returns. Since November 2016, we’ve launched 14 offerings, raising nearly $5M from more…