Marketing

5 Examples of the Worst Marketing Advice Ever

By | Nov 30, 2017 at 9:20 am

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive marketing industry, one…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

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Tips & How To’s

Houston

How to Protect Your Company’s Assets From Natural Disasters

By | Nov 29, 2017 at 8:30 am

Hurricane Harvey has been a devastating blow to the people and businesses of southeast Texas, especially Houston. My heart goes out to those who have lost their homes in this natural disaster and are struggling to keep their businesses. No one could have predicted…

HR and Recruiting

Chicago

How an Investor Hires Talent for the Next Growth Stage

By | Nov 28, 2017 at 5:00 pm

Our team at Village Capital has worked with more than 700 entrepreneurs and we’ve seen a consistent theme: early-stage CEOs tend to treat hiring as an administrative function rather than a strategic one. Our advice: think about hiring from the lens of an investor….

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Tips & How To’s

5 Ways to Increase Your App Store Optimization

By | Nov 27, 2017 at 5:00 pm

So, you’ve built your mobile app and it’s live on the app store of your choice. You’ve put hours and hours into this project and you’re excited that it’s over, but you’ve realized that nobody is downloading your app yet. How strange, you might…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…

Finance

NYC

4 Quick Tips to Land the Right Investment Deal for Your Startup

By | Nov 27, 2017 at 7:15 am

For any startup, funding is crucial. While there’s loads of information on the internet on how to attract investors, not much has been said on how to ensure that the financial deal you are signing up, or the investor you are partnering with, will…

Tips & How To’s

Look for These 5 Traits Before Extending a Job Offer

By | Nov 25, 2017 at 10:30 am

When building your team, there is nothing more important than hiring someone who is not only good at what they do but is also going to mesh well with both the rest of your employees and your customers. A business is nothing without its…

Public Relations

4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach

By | Nov 24, 2017 at 3:50 pm

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve…

Tips & How To’s

7 Creative Ways Small Businesses Can Generate Passive Income for the Holidays

By | Nov 24, 2017 at 10:45 am

Small business owners always are looking for ways to create additional income. During the holiday season, finding additional income options becomes more essential. This is the time when getting customers becomes difficult. People shop for gifts during the last quarter of the year, but…

Marketing

Palo Alto

8 Ways to Use Visual Marketing and Increase ROI

By | Nov 23, 2017 at 10:30 am

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Productivity

This Software Can Supercharge Your Remote Work Collaboration

By | Nov 22, 2017 at 9:20 am

In a recent international survey of 25,000 workers, 32 percent said they regularly work remotely. And with the gig economy showing no signs of slowing down, more tools to support remote work will need to be implemented. If you already remote work during the week…

Productivity

How to Get Employees on Board With New Technology

By | Nov 22, 2017 at 8:30 am

People just don’t like change. And when leadership wants to introduce new tools, software or ideas to help improve the workflow, not every employee is going to be jumping for joy.  Although it can be a challenge to get employees on board with new…

Productivity

10 Tricks to Push Off Procrastination for Another Day

By | Nov 21, 2017 at 8:30 am

Almost everyone wishes that they had more time to do the things that they need to do.It seems like there is never enough time to get everything done in this fast moving world. But there is something you can do. The trick is to…

Data

What’s Behind the Rapid Rise of the Chief Data Officer?

By | Nov 20, 2017 at 2:30 pm

An organization’s Chief Data Officer, or CDO, handles the big data of the business. Once an unknown title, the CDO has quickly risen in recognition alongside the massive datasets a CDO oversees. Now, according to Gartner estimations, 90 percent of large organizations will have a…

Productivity

Chicago

13 Productivity Tools Entrepreneurs Use to Improve Workflow

By | Nov 20, 2017 at 7:15 am

Developing a business workflow is key for leaders to help maintain productivity with their employees. Also, if an employee leaves, it’s important to know where he/she left off and train the next employee efficiently. We asked 13 YEC entrepreneurs what tool they would recommend…