Culture

San Francisco

How to Build a Charitable Culture at Your Startup

By | May 25, 2017 at 11:20 am

Volunteering can bring immeasurable joy to you and your team. It may be difficult to imagine that in addition to running a business, you could find time to volunteer, but it’s possible. With the potential for a greater happiness quotient, it made sense to me…

Culture

Los Angeles

Respect is the Foundation of Client and Employee Relationships

By | May 24, 2017 at 7:00 pm

Building a good relationship with your clients and employees comes down to respecting and trusting each other over the long haul. We talked with Gabriel Richards, Founder and CEO of Endertech, about putting love and respect as core values and the positive outcomes he’s gain…

Tips & How To’s

Here Are the 5 Groups All Modern Freelancers Can Be Broken Into

By | May 24, 2017 at 4:30 pm

U.S. modern-day freelancers earned an estimated $1 trillion in 2016. Between 43 percent and 50 percent of the U.S. economy could be freelancers by 2020, according to a variety of reports. The numbers are unavoidable, which is why it’s important for employers and business…

Productivity

How to Be Your Most Productive at Any Given Moment

By | May 24, 2017 at 12:50 pm

Is what you’re currently doing the most productive thing to move your day forward? If you’re sitting at home, scrolling through your smartphone for interesting articles to read, chances are you have at least three other more productive things you could and should be doing in order…

Tips & How To’s

4 Tips to Hiring a Digital Marketing Agency

By | May 24, 2017 at 11:20 am

It’s time to hire a digital agency that can help with your marketing strategy. How can you determine whether an agency is the real deal or not? Are the people you’re placing your faith in professionals or novices, are they trustworthy or not? Here are…

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Tips & How To’s

Set Yourself Up for Success: 4 Keys to Launching a Strong Brand

By | May 23, 2017 at 7:00 pm

When you start a business, most people think of two things: independence and money. And, while both are true, there are an infinite number of routes to arrive at Point B. More and more frequently, however, the businesses that succeed are the ones that…

Tips & How To’s

5 Ecommerce Tricks to Make Your Product Page Photos Pop

By | May 22, 2017 at 7:00 pm

If you want to succeed in the ecommerce game, it doesn’t matter what you’re selling. Look around the internet and you’ll be able to find anything. However, once they land on your page, customers will focus on one thing, the product photo. If your…

Culture

Portland, Maine

Giovani Twigge of IDEXX Laboratories on Company Culture

By | May 22, 2017 at 12:50 pm

Walk along the streets of Portland, Maine and you’ll find everything festivals and sports to historic museums and local companies. If you happen to walk into the Maine College of Art (MECA) this June 19-23, you’ll be treated to Maine Startup & Create Week (MSCW), where there’s…

Tips & How To’s

What Entrepreneurs Can Learn from Successful Tech Startups

By | May 22, 2017 at 10:30 am

In this golden age of entrepreneurship, startups are sprouting like mushrooms all over the world. Unfortunately, only a handful of them are built to last. Statistics show that the failure rate of startups hovers around 50.4 percent – with reasons varying from emotional pricing…

Productivity

How to Elevate Your Entire Sales Team and Find the Bright Spots

By | May 21, 2017 at 10:30 am

Sales teams often mimic the bell curves we remember so dearly from our days of high school. A small number of people stand above the rest, some lag behind, and the majority lie somewhere near the median. Unlike high school, however, the folks on the…

Tips & How To’s

5 Entrepreneurs on the Best Time to Reexamine Your Pricing Structure

By | May 20, 2017 at 10:30 am

A stale pricing strategy is an easy way to lose out to your competition. Whether you’re charging too much or even charging too little, the wrong price can be the difference between success and failure. But how do you decide? We asked five entrepreneurs when…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Productivity

Study: Wasting Time Can Help You Be More Productive

By | May 16, 2017 at 11:20 am

Productivity is the Sisyphean goal of all budding entrepreneurs. While startup founders and innovators are constantly in pursuit of improving their ability to get stuff done, there is always more work to do. Whether you’re burning the midnight oil or researching office hacks during your…

HR and Recruiting

What I’ve Learned About Giving Up Control and Trusting My Team

By | May 16, 2017 at 10:45 am

At some point cofounders will hire people to help build their company, and that means giving up some control and trusting that the people will work together towards the company mission-something I had to learn as the founder and CEO of NomNom. There are a…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Marketing

Buenos Aires

Launchway Media Talks Being an All-Women Team in Latin America

By | May 15, 2017 at 12:50 pm

Launchway Media is a digital agency specializing in data-driven marketing campaigns for global startups, with a record for helping technology startups, especially in Latin America, launch and grow their products or services on a global scale. They’re also a three-woman operation: Nora Leary is the head…