Public Relations

4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach

By | Nov 24, 2017 at 3:50 pm

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always …

Tips & How To’s

7 Creative Ways Small Businesses Can Generate Passive Income for the Holidays

By | Nov 24, 2017 at 10:45 am

Small business owners always are looking for ways to create additional income. During the holiday season, finding additional income options becomes more essential. This is the time when getting customers becomes difficult. People shop for gifts during the last quarter of the …

Marketing

Palo Alto

8 Ways to Use Visual Marketing and Increase ROI

By | Nov 23, 2017 at 10:30 am

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Productivity

This Software Can Supercharge Your Remote Work Collaboration

By | Nov 22, 2017 at 9:20 am

In a recent international survey of 25,000 workers, 32 percent said they regularly work remotely. And with the gig economy showing no signs of slowing down, more tools to support remote work will need to be implemented. If you already remote work during the week…

Productivity

How to Get Employees on Board With New Technology

By | Nov 22, 2017 at 8:30 am

People just don’t like change. And when leadership wants to introduce new tools, software or ideas to help improve the workflow, not every employee is going to be jumping for joy.  Although it can be a challenge to get employees on board with new…

Productivity

10 Tricks to Push Off Procrastination for Another Day

By | Nov 21, 2017 at 8:30 am

Almost everyone wishes that they had more time to do the things that they need to do.It seems like there is never enough time to get everything done in this fast moving world. But there is something you can do. The trick is to…

Data

What’s Behind the Rapid Rise of the Chief Data Officer?

By | Nov 20, 2017 at 2:30 pm

An organization’s Chief Data Officer, or CDO, handles the big data of the business. Once an unknown title, the CDO has quickly risen in recognition alongside the massive datasets a CDO oversees. Now, according to Gartner estimations, 90 percent of large organizations will …

Culture

4 Ways to Integrate Philanthropic Efforts Into Your Company Culture

By | Nov 19, 2017 at 12:45 pm

Philanthropic work is dynamic; it radiates good in many directions and benefits everyone involved in a holistic way. For example, kids who have been mentored are 130 percent more likely to hold leadership positions later in life. This is why, long before starting a…

Productivity

Seattle

Boosting Your Spreadsheet Skills Is Good for Business

By | Nov 17, 2017 at 9:20 am

Streamlining your information can be a true nightmare if you don’t have the right tools to do it. We’ve all heard about Microsoft Excel, it has been around since 1985 and is a known staple for everyone from business owners to finances gurus to…

Marketing

San Diego

8 Marketing Strategies to Get Your Business Above the Noise

By | Nov 17, 2017 at 7:15 am

Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing strategies that should be the staple point of an online business. Here are a few strategies that always seem to…

Coding

Programming Skills Power the Economic Future

By | Nov 16, 2017 at 7:15 am

Ever since the first IBM PC was launched in 1981, computers of varying types have become a ubiquitous part of everyday life. They are in our homes, our businesses, and even in our pockets. The impact of the technology revolution that has followed since…

Culture

Phoenix

3 Interviewing Techniques for Finding Conscious Leaders

By | Nov 15, 2017 at 5:00 pm

Hiring is one of the most complex—and crucial—elements of running a business, and that only becomes more evident as companies grow. After all, the best employers are looking for talented individuals who can not only execute day-to-day tasks and bring new ideas and …

Tips & How To’s

4 Ways to Save on Your Wireless, Cable and Internet Bill

By | Nov 15, 2017 at 7:15 am

Each month you get a wireless, internet and maybe a cable bill, probably gasp, and wonder why you are paying so much for these services. There are a number of studies that have time and now, highlighted the issue of rising costs of internet…

Productivity

5 Productivity Tools to Keep Your Projects on Track

By | Nov 14, 2017 at 6:30 pm

Leading a team means finding new strategic ways to move from idea to impact faster. And having the right productivity tools at your disposal are a key factor. Here are 5 online tools you can use with your team to shift your projects into high…

Culture

How Employee Engagement Can Power Up Your Marketing Strategy

By | Nov 14, 2017 at 8:30 am

In a traditionally siloed company, marketing and human resources generally don’t have much interaction. Sure, the marketing team might be the first ones to promote job openings on their social media accounts, but aside from that, their job responsibilities typically lie pretty …

Finance

5 Finance Managing Tips Founders Need to Know

By | Nov 14, 2017 at 7:15 am

Chances are you’ve heard something from a founder along these lines:   “I love coming up with the strategy, I don’t enjoy taking care of the money part or thinking about all the ins and outs of getting the new client onboarded, for example….

Tips & How To’s

6 Ways to Improve Your App Development Timeline

By | Nov 12, 2017 at 12:45 pm

Entrepreneurs that develop mobile apps are very familiar with the constant struggle between speed and quality. In mobile app development, the infamously longer development cycles compared to traditional web applications, are problematic for developers and entrepreneurs alike. …