Tips & How To’s

NYC

It’s Time to Change the Way You Track Progress

By | Jun 14, 2017 at 6:30 pm

You never want to bite off more than you can chew. Ever. Seriously, overexerting yourself, especially in the startup world, can have dire consequences for your future. However, the drive to be innovative is more than understandable, as so many tech entrepreneurs build products…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Opinion/Analysis

San Francisco

The Podcast Industry Just Saw a Tectonic Shift in Analytics

By | Jun 14, 2017 at 2:30 pm

Late last week, during Apple’s Friday WWDC talk covering their podcast sector, a seemingly unassuming tweak was announced. Yet it’s perhaps the biggest revelation the podcast world has ever seen. Apple is making in-episode analytics available to podcasters on its platform. Since Apple’s podcast…

Tips & How To’s

7 Practices That Drive Away Talented Employees

By | Jun 14, 2017 at 11:30 am

Ask any entrepreneur in the world and they’ll tell you that the key to success is a good team. If you can’t hire, train, and delegate work to qualified employees, your good idea isn’t going to get passed the development stage. However, once you’ve…

Marketing

Tips to Ensure Healthcare Marketing Campaigns are HIPAA Compliant

By | Jun 13, 2017 at 6:30 pm

Searching for health-related information on the Internet is perhaps one of the most popular activities today.  Statistics reported by Pew research data indicates that about 72% of internet users have been found looking for healthcare information online. And in an attempt to keep pace…

TechCo Spotlight 300×250

Culture

Survey: Consumers Definitely Care About a Company’s Ethics

By | Jun 13, 2017 at 10:50 am

Today, in surveys that Uber probably should have looked into before now: Consumers “overwhelmingly agree” that a company’s employee ethics influences the consumers investing and buying decisions. Millennials in particular refrain from “purchases and investments that conflict with their moral compass.” The report comes…

Tips & How To’s

12 Leadership Tips to Build a Cohesive Team

By | Jun 13, 2017 at 7:15 am

Leadership qualities are important to gain if you want to find success in the business world. While this is easy to understand, it is sometimes frustrating knowing where to turn for leadership advice.  Here’s a list of leadership qualities that can help you have…

Marketing

Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

Productivity

7 Things That Productive Teams Don’t Do

By | Jun 10, 2017 at 10:30 am

Everyone wants to produce a healthy and effective team, but it can be exceptionally hard to produce one, especially when you are dealing with a big team. We know that a productive team is the key to success. In any business, if you have…

Tips & How To’s

4 Key Benefits of A Virtual Data Room for Your Startup

By | Jun 9, 2017 at 8:30 am

The world is swimming in data. In 2008, the digital universe alone created 487 exabytes or 487 billion gigabytes worth of data. In this Harvard Business Review article, John Sviokla wrote that the figure would grow five-fold in 2012. That number could have ballooned…

Tips & How To’s

5 Tools Startups Need As They Scale

By | Jun 9, 2017 at 7:15 am

The startup stack is a set of around 200 cloud-based tools that startups use to start and scale. It is the result of a joint survey that Tech City UK and Stripe conducted in 2016. The research also gleaned some insights into how startups…

Culture

Workplace Likability Comes From Being Genuine, Not Manipulative

By | Jun 8, 2017 at 2:30 pm

Everyone wants to be liked. Whether you’re out with your friends or in the office with your coworkers, being disliked is worse than being asked to speak in public. But what makes someone likable is not an exact science, leading people in workplaces across…

Marketing

5 Tips to Boost Your YouTube Marketing

By | Jun 8, 2017 at 8:30 am

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

Culture

How to Build a Flexible Remote Culture for Your Startup

By | Jun 7, 2017 at 6:30 pm

Startups make the headlines not only for their innovative ideas but also for their culture. They receive awards on top of having achieved key performance indicators: happy and productive employees, a collaborative environment, and fluid communication. On the flip side, companies can get a lot…

Marketing

Nashville

7 Ways to Keep Customers Coming Back to Your App

By | Jun 6, 2017 at 6:30 pm

There’s already an uphill climb to gain customers, and to get them to use your app is even more of an effort. App adoption rates are generally very low and as many as 78 percent of mobile apps will be abandoned after their first use….

Productivity

Chicago

Founder Tony Vlastelica: You Can’t Be Everything to Everyone

By | Jun 6, 2017 at 5:00 pm

It’s easy for early-stage founders to get distracted and try to do everything, but mentors will tell you it’s better to focus your energy on where it matters to build your business. We asked Tony Vlastelica, founder and principal of Contemporary Energy Solutions, about what…