Tips & How To’s

Set Yourself Up for Success: 4 Keys to Launching a Strong Brand

By | May 23, 2017 at 7:00 pm

When you start a business, most people think of two things: independence and money. And, while both are true, there are an infinite number of routes to arrive at Point B. More and more frequently, however, the businesses that succeed are the ones that…

Tips & How To’s

5 Ecommerce Tricks to Make Your Product Page Photos Pop

By | May 22, 2017 at 7:00 pm

If you want to succeed in the ecommerce game, it doesn’t matter what you’re selling. Look around the internet and you’ll be able to find anything. However, once they land on your page, customers will focus on one thing, the product photo. If your…

Culture

Portland, Maine

Giovani Twigge of IDEXX Laboratories on Company Culture

By | May 22, 2017 at 12:50 pm

Walk along the streets of Portland, Maine and you’ll find everything festivals and sports to historic museums and local companies. If you happen to walk into the Maine College of Art (MECA) this June 19-23, you’ll be treated to Maine Startup & Create Week (MSCW), where there’s…

Tips & How To’s

What Entrepreneurs Can Learn from Successful Tech Startups

By | May 22, 2017 at 10:30 am

In this golden age of entrepreneurship, startups are sprouting like mushrooms all over the world. Unfortunately, only a handful of them are built to last. Statistics show that the failure rate of startups hovers around 50.4 percent – with reasons varying from emotional pricing…

Productivity

How to Elevate Your Entire Sales Team and Find the Bright Spots

By | May 21, 2017 at 10:30 am

Sales teams often mimic the bell curves we remember so dearly from our days of high school. A small number of people stand above the rest, some lag behind, and the majority lie somewhere near the median. Unlike high school, however, the folks on the…

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Tips & How To’s

5 Entrepreneurs on the Best Time to Reexamine Your Pricing Structure

By | May 20, 2017 at 10:30 am

A stale pricing strategy is an easy way to lose out to your competition. Whether you’re charging too much or even charging too little, the wrong price can be the difference between success and failure. But how do you decide? We asked five entrepreneurs when…

Tips & How To’s

How to Improve Mobile App Engagement Through Design

By | May 18, 2017 at 7:00 pm

User experiences are crucial to the success of an application. Design something too simple, and you’ll lose out to other groups that can offer more features. Design something too complicated, and most users will delete the app after their first few attempts to use…

Productivity

Study: Wasting Time Can Help You Be More Productive

By | May 16, 2017 at 11:20 am

Productivity is the Sisyphean goal of all budding entrepreneurs. While startup founders and innovators are constantly in pursuit of improving their ability to get stuff done, there is always more work to do. Whether you’re burning the midnight oil or researching office hacks during your…

HR and Recruiting

What I’ve Learned About Giving Up Control and Trusting My Team

By | May 16, 2017 at 10:45 am

At some point cofounders will hire people to help build their company, and that means giving up some control and trusting that the people will work together towards the company mission-something I had to learn as the founder and CEO of NomNom. There are a…

Marketing

Digital Body Language is Changing the Future of Online Ads

By | May 16, 2017 at 9:15 am

Do companies really know who you are? Does all of the data they track add up to anything that amounts to a meaningful picture of your life, your beliefs, your wants and desires? That is a hard question to answer, but in the world…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Marketing

Buenos Aires

Launchway Media Talks Being an All-Women Team in Latin America

By | May 15, 2017 at 12:50 pm

Launchway Media is a digital agency specializing in data-driven marketing campaigns for global startups, with a record for helping technology startups, especially in Latin America, launch and grow their products or services on a global scale. They’re also a three-woman operation: Nora Leary is the head…

Marketing

7 Key Video Marketing Statistics You Need to Know

By | May 15, 2017 at 10:30 am

Arguably, everyone knows how Dropbox got started. The founders shot a quick screencast video demonstrating how the product will work. They shared the link on HackerNews and got a huge community response. Though this story took place back in 2008, video marketing today still…

HR and Recruiting

Don’t Get Tricked Into Employing an Average Sales Team

By | May 15, 2017 at 9:15 am

There isn’t a job out there that’s tougher and more important for executives than finding, retaining, and growing top talent. Even with a lot on his plate, Jack Welch, former CEO of General Electric, focused primarily on acquiring talent for the rapidly growing company….

Tips & How To’s

Columbus

Fintech, J.D. Vance, Tacos, And Everything Else You Missed at Columbus Startup Week

By | May 12, 2017 at 4:30 pm

The theme of Wake Up, Disrupt, Sleep, Repeat, was in full effect at Columbus Startup Week powered by Chase for Business. Over 3,000 small business owners and tech founders were treated to a week-long worth of 85 sessions including workshops, engaging panels, keynotes by…

Tips & How To’s

5 Tips To Boost Conversion Rate of Your Startup

By | May 8, 2017 at 8:30 pm

In the business world, information has replaced industrialization and brought inescapable competition to the market. Now, companies have no other choice but to thrive at what they do and be ready to walk the extra mile. The power has shifted from businesses to customers, and…

Tips & How To’s

Understanding the Most Important Trait of Any Good Leader

By | May 8, 2017 at 7:00 pm

It’s 2017. The Mad Men era has long since passed. So I’m here to tell you: get over yourself. Gone are the days when leaders are expected to never, ever show weakness or vulnerability for fear of causing their employees to doubt or question…