Mom of 5 and Eved CEO Talia Mashiach On Work-Life Balance

September 8, 2014

4:30 pm

Talia Mashiach is the founder and CEO of Eved, an event commerce company in Chicago that has raised over $11 million and whose customers include Dell and Hyatt. She’s also on the board of the Chicagoland Entrepreneurial Center, which runs 1871. And she has five kids. And she’s not a superhuman who can survive on a few hours of sleep a night.

Mashiach joined us last week at a Tech Cocktail Sessions event, talking about her goal of building a billion-dollar Chicago company. And while she has great ambition – she started Eved when her previous company was humming along profitably and could have made her a nice living – she also knows where her priorities lie.

“Remember what’s really important to you,” Mashiach advised. “It’s important to me to raise my kids, to make sure that they’re successful, and it’s important to me to raise this company.”

So what advice does she have for other entrepreneurs who are struggling with work-life balance?

“You have to first sit and think about, at the end of the day, what are your most important priorities and make sure you don’t compromise. I have a lot of business opportunities I give up – all these important people I haven’t met – because it was my kid’s first day of school or it was something important to them,” she said.

Of course, that’s easier said than done. “It’s really hard,” she admitted. “I wish I could come up here and say I’ve got it all set, but every day I work at it. I think the most important thing is that you can’t do everything yourself and you can’t do it all at once, and you need really great people around you both at home and at work.”

In the end, Mashiach has a useful mantra for cutting yourself a little slack: “You do the best you can with whatever it is you’ve got to work with.”

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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