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[FREE] OG & Outbrain presents: The Ultimate Content Panel @ SMX East [NYC]
Oct 24, 2017 @ 8:00 am - 4:30 pm EDT
I think we can all agree: stories matter. While SEO and SEM tactics help surface your brand when users are in research mode, we still need to drive them to engaging content to hold their attention. And just as great content can help you close the deal and convert a prospect into a customer, it can also be a powerful way to get your brand noticed by those who don’t even have you on their radar yet. But great content isn’t a perfect science. So, how are some leading marketers currently approaching their content marketing strategies? What factors do they need to take into account? Additionally, how are marketers (big or small, local or global) able to personalize and scale their content production? How do marketers balance “push” tactics with “pull” — and what types of content and content distribution channels do they see the most success with? This panel will discuss all this and more.
Online Geniuses and Outbrain teamed up with the folks at SMX east to do the panel during the conference.
Panel Moderator: Miko Levy, Vice President, Brands, US Outbrain
Outbrain is the world’s largest discovery platform. Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.
On the panel we’ll be having some of the best content marketers we can find that will be sharing all.
Pamela Piccola Fales – Director, Performance Marketing at Plated
Athena Papanicolaou – CEO, Milla & Co
Tom De Napoli – Snr Director, Content and Platform Strategy at Viacom Velocit
Zack Jacobs – Director of Marketing @ Mac Weldon
You must register for the SMX to come to this event.
[FREE] Expo pass URL
All Access pass URL (15% discount)