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Inside Out: The Story of a Brand [PHOENIX]
Oct 25, 2017 @ 3:00 pm - 5:00 pm MST
When people define what a “brand” is, they often think only of the logo. But a brand is so much more than that. It’s the personality of an organization, with attributes that develop based on the organization’s culture and customer experiences. In this presentation, you’ll hear about 5 things to consider when thinking about your organization’s brand, and walk away with some practical, actionable steps to build your brand internally AND externally.