Eventster Hopes to Have Found Key to Event Discovery with Zvents Licensing

June 13, 2012

11:30 am

The biggest problem facing the event discovery app world has been the dependance of user generated content.  With a host of traction-less entrants going after the space, most have suffered from the first fax machine paradox.  It’s like a one person potluck; that’s really just dinner.

That’s why Eventster pulls its event data from the Zvents API (recently acquired by StubHub).  By providing 600,000 events per day across North America and parts of Europe , the heavy lifting has already been done.  From there, users can vote – up or down – in hopes of the cream rising to the top.

“At this phase in our development, we’re all about crowdsourcing the best events, by asking people to vote on what events they’re most excited about…The crowd can help you make better decisions about which events to focus on. Our ultimate goal is to help you have more fun,” says Luke Stangel, co-founder at Tackable, the company behind Eventster.

The homepage is the “Popular” tab, offering a descending display of the events with the highest net score.

Despite the abundance of events, the app’s utility is still largely dependent upon user engagement.  You don’t have to scroll down too far before events have only 3-5 up-votes (at least in San Francisco), leaving the service susceptible of being gamed.

Another interesting feature is Eventster’s search feature, allowing you to view events though the map view – identical to the map functionality within Yelp.  Seemingly, this feature is only practical for events happening now (the premise behind Now) – but Eventster allows for future event searches through this feature as well.

It may be his 41st birthday party, but his hologram doesn't look a day over 25

Eventster is available for both the iPad and iPhone.  Check it out and let us know what you think. 

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When Zach Davis isn’t getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail’s Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.

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