December 24, 2014
Everplans announced today that Generator Ventures has joined its roster of investors, bringing Everplans total funding to more than $6 million, validating Everplans’ business strategy in the growing end-of-life planning industry.
The New York-based Everplans helps you complete, organize, and securely share your legal, financial, and health planning in one place so the important people in your life will have easy access when they most need it.
“Generator Ventures is delighted to be an investor in Everplans. With studies showing 70-80% of adults don’t have an advance directive or will, Everplans fills a much needed gap in the market to help individuals and families with end of life planning,” said Katy Fike, Phd, Gerontologist, Partner at Generator Ventures and co-Founder Aging2.0 “We believe Everplans is uniquely positioned to help ease the stress and burden of end of life planning as well as contribute to considerable cost savings in the healthcare system.”
Last month, Everplans was selected to be a part of the highly competitive Aging2.0 Academy program, the only program of its kind designed to connect, support and accelerate the top startups in aging and long-term care.
“At Everplans, we are focused on helping people create, store and share all of the most important information that their family needs in case something happens,” said Abby Schneiderman, co-founder, Everplans. “The addition of an investor like Generator Ventures and Anil Arora to our board reinforces our credibility in the market and brings significant expertise and access to potential channels and partners in the financial services, aging and end-of-life planning industry.
In addition, Everplans has named Anil Arora, President and Chief Executive Officer of Yodlee, to its Board of Directors.
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