October 9, 2014
When I wrote about the launch of Everpurse in 2012, I lamented that we hadn’t fixed something so seemingly simple as short battery life on our smartphones. Today, two years later, it’s still a problem.
The iPhone 6 and 6 Plus, launched in September, promise longer battery life but nothing earth-shattering. The 6 should last for 10 hours browsing on 3G/LTE and 11 hours on wifi, while the 6 Plus lasts for 12 hours. So if you’re addicted to your phone and you don’t go to bed at grandma hours, that might not cut it.
Enter the second-generation Everpurse, now raising money on Kickstarter. The Everpurse is a stylish purse with a “magic pocket” that charges your phone wirelessly, no cords necessary. It can keep your phone alive for 48 hours – or 96 hours with the “Fab” option – before you have to recharge the purse itself, which is done by simply placing it on a charging mat. The purse is compatible with the iPhone 5, 5s, 5c, 6, and 6 Plus; the HTC One (MB); and the Galaxy Note 3 or 4.
For $149, early birds can get the purse in black, sapphire, or nude along with a charging mat. It comes with two straps, so you can wear it as a clutch, wristlet, shoulder bag, or cross-body sling. It’s “a product by women, for women,” says CEO Liz Salcedo.
The original Everpurse raised almost $240,000 on Kickstarter and thousands were shipped to 50 countries around the world. The second-generation model features a lighter and bigger purse, in addition to longer battery life.
All the original Everpurses were made by hand in the team’s Chicago office, but they’ve scaled up their operations a bit. Now, the electronics – including Samsung SDI Li-ion battery cells – will be put together in an Apple-approved factory and shipped to the US, where the bags will be made and assembled.
Everpurse is hoping to raise $200,000 on Kickstarter this time, and they’re about 20% funded with 18 days to go – order yours here.
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