November 16, 2016
Today, San Francisco and Tel Aviv based EverThere is announcing the successful close of a $1.8 million round. EverThere is an adtech company that focuses specifically on delivering information to event, conference, and trade show attendees, an all too common pain point for B2B brands.
The round, led by Elevator Fund, will be used to further advance EverThere’s marketing automation platform and their growth focused teams. Earlier this year, the company also finalized an undisclosed seed round, but otherwise to-date has been bootstrapped since their founding in 2014.
“EverThere had bootstrapped for over a year from foundation till this seed round, and have reached pretty impressive traction and initial revenues,” said Lior Prosor, an Elevator Fund Partner. “Among the company’s clients and partners are large professional event production firms like Informa, Clarion Events, and Comexposium as well as leading industry events like ad:tech NY in marketing, IoT World in tech and consumer facing events like The Festival of Hope with 2.5 million attendees globally”.
EverThere’s platform works by analyzing attendees of specific events, identifies which may be the most likely to engage with the ad, then suggesting timely offerings to them. This has led the company to see a 21% conversion rate through personalized advertising campaigns at events and trade shows.
The platform also provides real-time data, as well as analytics to see the effectiveness of the targeted ad campaigns. EverThere has set out to essentially add analytics and more targeting to an often un-trackable component of events and conferences, the infamous booth push.
“On average, EverThere’s clients and prospective clients have achieved 10x higher return on their event marketing investment with EverThere over traditional event marketing,” said Maayan Levy, CEO and founder of EverThere. “We believe that the world of physical event marketing will undergo a digital transformation similar to almost every other vertical, and EverThere will be at the forefront of that innovation.”
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