American Underground Acquires ExitEvent to Further the Ascent of the Triangle’s Startup Community

February 7, 2014

3:28 pm

This week American Underground, the Durham-based startup hub, acquired ExitEvent, the information-sharing network of the region, to help fuel the growth of the RTP’s thriving tech ecosystem.

In fact, rapid growth pretty much made the decision for ExitEvent to join forces with American Underground. ExitEvent founder Joe Procopio stated in a blog post:

“I invited 12 founders to the first ExitEvent Startup Social, and 50 showed up. When I first opened up the network, requests came in rushes. When I first put content up on the site, the audience exploded. It was always more than I could handle, and the sacrifice was to keep ExitEvent underpowered.”

Thanks to this acquisition, ExitEvent will be anything but underpowered in the future. American Underground is a thriving business community with two co-working spaces in the RTP, and it’s the perfect place for ExitEvent to grow into its enormous potential.

“Today, American Underground isn’t just about a place for startups to sit,” says Procopio. “It’s a lot more than that. I’m not sure anyone has the exact handle on what it’ll become, but now it has a voice.”

Procopio will still be closely involved with ExitEvent, but the network now has a full-time staff person at the helm, veteran tech reporter Laura Baverman. ExitEvent will remain independent from American Underground operations, but the acquisition will help to put a megaphone on the startup scene that American Underground is nurturing.

In the blog post, American Underground Chief Strategist Adam Klein says:

“We see this as a chance to bring new resources and a spotlight to startups across the region and eventually the state and Southeast, regardless of their affiliation with us. It gives us a chance to bring a unified voice to the Triangle community as we communicate to people across the US and around the world.”



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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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