Mark Zuckerberg Announces Plans to Maintain Election Integrity

September 21, 2017

4:20 pm

Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to help maintain election integrity.

“I care deeply about the democratic process and maintaining it’s integrity,” he said.

Zuckerberg referenced their effort for finding and shutting down fake accounts that have influenced elections, including the recent election in France. Zuckerberg outlined nine things Facebook will specifically be doing to help protect election integrity. You can also watch his complete announcement below.

The 9 Things:

  • Actively working with the US government with regard to the Russian interference. Facebook provided what they found in terms of ads and other information.
  • Continue their own investigation as to what happened with accounts during the 2016 election, and will continue to investigate Russian and foreign states to understand how they used their tools.
  • Make political advertising more transparent. This will be rolled out over the coming months.
  • Strengthen their own ad reviews for political ads.
  • Increasing investment in security and election integrity, and plan to add 250 people across their teams to help execute this effort.
  • Expand partnerships with election commissions around the world.
  • Increase sharing of threat information with other technology and security companies.
  • Work proactively to strengthen the democratic process and create more services to protect communities that engage in political discourse. This also means adapting anti-bullying systems.
  • Ensuring the integrity of the German elections, taking an action against fake accounts and partnering with public organization. They are also going to continue to examine the activity in the removed accounts.

In 2016 people, Facebook realized billions of interactions during this political year and advertisers spent millions on ads to get their real or fake message out. The election process is changing, and as Zuckerberg said, it’s a new challenge for Facebook and they look to rise to the occasion.

“We are going to do our part to ensure free and fair elections around the world and be a force of good,” he said.

Watch his complete discussion here:

Read more about Facebook trends at TechCo

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Tishin is a technology journalist and correspondent. She has written for TechCrunch, Demand Studios and Fitness, and has regular network segments on local Phoenix affiliate stations. She holds a Master’s degree in Clinical and Sport psychology, and has covered many areas of technology ranging from 3D printing and game development to neurotech and funding for over 15 years.

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