YouTube Ads Startup FameBit Acquires Refame

May 14, 2015

4:00 pm

FameBit, the Santa Monica, CA-based YouTube advertising company that offers a self-service marketplace where brands and YouTube stars can collaborate on product and service endorsements, announced today that it has acquired the short-form video marketing agency Refame.

“This is a defining moment for FameBit, ” said FameBit cofounder and CEO David Kierzkowski in a statement. “We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform. By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms.”

Through the FameBit platform, YouTube content creators are enabled with the tools to help connect them to different marketers who may be interested in sponsoring their videos. Through the company’s marketplace, marketers can easily find, hire, or work with various YouTube influencers to collaborate on promotional content, whether that’s in the form of simple brand awareness or through tutorial videos sponsored by the brands. By acquiring Refame, FameBit now has additional access to short-form content creators on platforms like Vine, Snapchat, and Instagram.

Founded in June of last year, FameBit has since grown tremendously, with 450 million subscribers and 10,000 content creators on YouTube utilizing their platform. They’ve also managed to work with top brands, including Adidas, L’Oreal, Hint, JustFab, and Dollar Shave Club. Through this acquisition of Refame, FameBit can get a firmer handle on social platforms utilized by Millennials.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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