Fashion Gets Social With Clothia

April 13, 2011

5:22 pm

Shopping is more fun when you bring a couple of girlfriends along, and this social aspect is the inspiration behind the new website, Clothia.  Clothia is an online gathering place for fashionistas to connect, create, and share.

Founder Elena Silenok describes Clothia as a social network where fashion meets technology.  Users can create virtual closets, mix-n-match outfits, and share their creations with friends.  By watching videos and reading blogs, users can participate in the community of friends, stylists, and fashion designers on Clothia.

If you’ve ever wanted to experiment with new trends and runway looks without a trip to Fifth Avenue or Rodeo Drive, Clothia lets you do that, too.  Using augmented reality via a webcam, you can try on new outfits, share the looks on Clothia, Facebook, and Twitter, and get feedback from a community of friends and trendsetters.  The site is currently in private beta, but you can sign up for an invitation to join.

Clothia is one of our showcased startups at Tech Cocktail NYC this Thursday, April 14.  Be sure to stop by to learn more!

Not in NYC? Silenok demo’d Clothia at last month’s NY Tech Meetup- you can watch the video here.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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