Find the Games Worth Watching with 'Are You Watching This?!'

March 14, 2010

6:00 pm

If you’re a sports fan, you know that during the course of a week there are a lot of games on TV.  You’ll watch the teams you root for and maybe the biggest match-ups. But sometimes there are games that aren’t on your radar that turn out to be huge; it could be a major upset, a double overtime win, or just an amazing game. The highlights end up on “Sports Center,” but you could have watched it live. If this happens to you a lot, then Are You Watching This?! could be the solution.

The Austin-based startup founded by Mark Phillip uses an algorithm that analyzes sports scores and stats in real time. When the service finds a game worth watching, it alerts users, either by text message or e-mail.  The alerts are customized based on where users live, their cable or satellite provider, and the type of sports they follow.  Users can also vote or “root” for upcoming games or ones that are in progress; this also gets factored into what games should be watched.

There is also a social aspect to Are You Watching This?! Users can create profiles and “friend” one another.  The site has a section called “the bleachers” where users can picks sides and chat or talk trash about games in progress. In addition to the website, there are apps for the iPhone, Android, and Palm so you can keep track of the latest scores on the go or on the couch.

Whether you’re a diehard fan or a casual game-watcher, you’ll never miss an important game, as long as you get alerts from RUWT.  Check them out at the TECH cocktail SXSW: Blackout Sunday event, presented by Microsoft BizSpark and Volusion. RUWT is a finalist at the 2010 SXSW Accelerator.

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Mark Bebawy (@markbebawy) is a Washington, D.C. metro native with a passion for all things web, social media, and startup related. Mark has an extensive background in technology, having worked in the field running his own IT consulting company that catered to small business.

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