Fitnet Has Been Called the “Jane Fonda of the Digital Age,” So What Is It?

August 20, 2015

9:16 pm

There are a lot of fitness apps out there that track different metrics, but Fitnet goes one step further. It is the only mobile fitness solution that combines biometric sensors to track and mirror performance for real time feedback. It also gives users the option of signing up with a personal trainer.  The app also contains over 250 free workouts and paid workout challenges (starting at as little as $.99 per week). The gamefication aspects and personal trainers are what draw people in and keep them working out. Three years ago, the app was chosen as a winner of the Mozilla Ignite Challenge, where 8 ideas out of over 300 were awarded “apps of the future”.

I had the chance to ask Fitnet Founder & CEO, Bob Summers, a serial entrepreneur, a few questions about how he came up with the idea, and what he sees for the future of fitness tech.


How did you come up with the idea for Fitnet?

Five years ago I decided to enlist a personal trainer to help me get on track. I had tried all kinds of do it yourself exercise, diets, running and hiking but nothing was able to put me on a sustainable track of good health and fitness. I was considered obese and that made me really upset. With the help of a trainer I lost 30lbs in 2 years. But then I had a three month business trip to Chattanooga, Tennessee to work on the gigabit fiber network. Without my trainer I was lost and my bad ways came back to me. As a computer programmer and geek, I thought there must be a way I can get connected to my trainer from remote. But there were no solutions out there so Fitnet was born.  The app has integration with Apple Watch, Google Chromecast, Android phones/tablets, AppleTV, iPhone and iPad


What problem(s) are you trying to solve with Fitnet?

I am trying to help our clients burn calories each day so they can meet their personal fitness goals. The award-winning app increases access to quality fitness by making exercise available on AppleWatch, smartphones, tablets, or through Google Chromecast and Apple TV. It is affordable, adapts to an individuals fitness level and is always with you. We uniquely use biometric sensors through the selfie cam to track movement in comparison to the movement of the trainer on the screen. This provides a real time feedback in the form of a score which increases motivation.


How do you view the current trends in fitness tech, and where do you see it going?

There are two areas which are important to fitness tech: wearables and data sharing. Wearables continue to grow in market share and functionality. Data from wearables is critical to the mission of Fitnet since we use this data to suggest the next exercise to do and bring social motivation into the application. Sharing of data between apps and devices is the critical piece for consumer enjoyment. This allows data from a device or application to be shared with other devices and apps in the ecosystem. Apple HealthKit is an example of an ecosystem which continues to gain momentum. The most interesting and valuable services to clients will be deep integrations across multiple devices and apps because everyone has a different way of exercising and needs a personal action plan.




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Kristin is an aspiring entrepreneur who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. During the day she is an ops, biz dev, and marketing maven for Fission Strategy

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