FitOrbit Brings Personal Training Online (At A Steep Discount)

March 5, 2012

2:30 pm

Our new year’s resolutions are now two months behind us.  We promised that we’d drop that extra ten pounds before beach season.  But when push comes to shove, our willpower is no match for our momentum.  It’d be nice to have someone there to kick us in the ass and hold us accountable, but a personal trainer just isn’t in the budget.

All’s not lost.  FitOrbit is here to rescue us.

“FitOrbit is for the 74% of American adults who want, but can’t afford, a personal trainer to help them get in shape or lose weight,” says Nick Desai, FitOrbit CEO.

This Los Angeles-based startup is attempting to build the first online marketplace for personal trainers while simultaneously driving down the expected premium.  “We deliver personal training – by real trainers who typically charge $80/hr at gyms – over the Internet for $10/week,” says Desai.

While the service offers expertise at a steep discount, it could be argued that users lose some of the personal element of personal training.  FitOrbit matches people with online personal trainers, which includes a custom meal and workout plan, but lacks the “having someone there to yell at you” attribute.  In Desai’s eyes, however, the FitOrbit model is an improvement over the traditional model, “Most people who have trainers at a gym see them once or twice a week.  With FitOrbit, your trainer provides you detailed feedback and motivation every day. And, people are actually more honest with their trainers because they are behind a screen, not overdoing it to impress their trainer.”

The online personal training service raised an angel investing round in late 2008 from a variety of investors including Tim Armstrong (AOL CEO), Ron Conway, and Mark Mastrov (founder, 24 Hr. Fitness), and an A-round in Dec. 2010 from Spark Capital. They look to raise a B-round this Spring.

FitOrbit is one of the featured startups at Tech Cocktail’s upcoming #StartupLife Celebration at SXSW.  

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When Zach Davis isn’t getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail’s Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.

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