FiVi: Interactive Social Media Site For Fitness

July 27, 2010

1:21 pm

If you thought the gym or yoga studio was your safe-haven from the connected world, think twice. Devices and sites are keeping us connected and trying to keep us on plan and in shape more than ever. The great news is that new sites like are moving beyond simple planning and tracking, attempting to create a more social and enjoyable path to fitness and well-being.

The well-organized and recently redesigned site offers a number of tracking tools and a plethora of user generated content in the form of workouts and training plans that generate data each time a person uses them. For example, I can search or browse to find a workout, then save it to my profile, bring it up for reference on my iPhone at the gym and then customize it for the workout I did, hit log and it will tell me how many calories I burned right on the spot. The team claims FiVi can model many more variables than just time and distance and also offers an array of tools and calculators such as calorie counters, body mass index, basal metabolic rate, body fat percentage, pace, route mapping and more. The “partner finder” is like a for workout buddies and the path finder can help you find local running routes that other members have already added (similar to WalkJogRun). The site also offers blogs and forums for healthy recipes, articles, videos and more, as well as my goals, groups, activity log and personalized reports.

Boston-based FiVi was recently selected as a finalist in the MassChallenge business plan competition, which fielded entrants from 26 countries and selected the top 100 to be a part of an innovative accelerator program. Beginning in August, the team will move into Fan Pier in the Seaport District and receive 3 months of intensive mentorship and exposure.

Come learn more about FiVi as they are one of the showcased startups being featured at TECH cocktail Boston this Thursday at the Microsoft NERD center in Cambridge.

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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