Making News Customizable and Sexy with FLUD

May 17, 2011

9:19 pm

The iPad has created a super medium for consuming content. This has led to such innovations as Flipboard, Pulse and Zite which have definitely changed my daily routine with the customized newspaper-like experience that you can interact with real-time via the touch interface. But there is a new player that has entered the marketplace – FLUD has iPhone and iPad apps that are designed to bring customized news to its users.

FLUD is a San Diego based startup that is looking to build technologies that disrupt news in a world where we are all constantly connected to our devices. FLUD offers a beautiful design that makes news relevant, customizable and elegant. The application turns your iPad in to a personal newspaper based off of RSS feeds – you can simply search for any website or pull in your Google Reader feeds. We recommend you add the Tech Cocktail feed which can be found here. 😉

FLUD was created by San Diego-based entreprenuer Bobby Ghosal and launched last August. Leveraging AngelList, Bobby got an introduction to Dan Gilbert, the majority owner of the Cleveland Cavaliers basketball team and founder of Quicken Loans and co-founder of Detroit Venture Partners, which lead to $1 million in funding. Ludlow Ventures and Scott Belsky of Behance also participated in the funding.

With FlipBoard and Zite as a mainstay in my daily news consumption routine, I am excited to add FLUD to the rotation. FLUD’s alluring interface and features make it one of the top news apps for your iPad hands down. So we are excited to have Bobby Ghosal and his team on hand as FLUD is a showcased startup at Tech Cocktail San Diego mixer event on May 18th. So come by and meet this up and coming startup team. In the meantime, check out this quick video demo of the FLUD application (below).


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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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