Ford Shows Off SYNC technology at CES

January 7, 2010

10:54 pm


Ford at CES 2010

Ford at CES 2010

Editor’s Note: This article was written by Shashi Bellamkonda. He blogs and You can follow him on Twitter at:@shashib.

Despite the economy Ford’s presentation today at CES was a proud moment for US automobile companies. As consumers use more mobile technology in their lives, car companies have to scramble to find tools and devices that ensure safe driving and also make it easy for consumers to use technology. SYNC is an easy-to-use in-car connectivity system, standard on all 2010 Lincoln models and available on select 2010 Ford and Mercury models. SYNC allows you to operate most popular MP3 players, Bluetooth®-enabled phones and USB drives with simple voice commands (see Ford’s SYNC website for more details). I heard about this through the social media buzz that FORD”s announcement created specially with the inclusion of Twitter among the applications that you will be able to access through SYNC.

Scott Monty, Head of social media at Ford Motor Company, sent me the link to find more details on’s media page. He also tweeted that “We’re also in talks to determine how to bring Google apps into Ford vehicles. #CES.” USA Today in an article Twitter for cars: Ford tech reads your incoming tweets aloud mentions that Ford has sold more than 1M vehicles with SYNC in them. Ford’s press release says (formerly TwitterBerry), Pandora Internet music service and Stitcher “smart radio” apps are the first SYNC-enabled mobile applications to use the new SYNC open API.

There are skeptics about safety and the distraction that this may cause. In my opinion its not car companies but the consumers themselves who hold the safety key with regard to distraction. The driver’s distraction started when car radios were introduced. We just have to hope the message “Dude! Stop texting while driving is heard lound and clear” whether you have a Ford or not. In my opinion the innovation I have seen with Ford and the focus on quality is bringing Ford back into the list of Top World auto companies. I had a first hand experience new technology on Ford vehicles when I test drove a Ford Taurus SHO a few months ago. Who knows one of these days I may choose to drive the Ford for the technology.

Frank Gruber is at CES and shared 10 Things To Look For At CES 2010. You can follow him at CES on Twitter. If you are at CES share your experience in the comments below. We’d love to hear from you.

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Shashi Bellamkonda is the Chief Marketing Officer at Surefire Social. He is also an adjunct professor at Georgetown University. Shashi is passionate about helping startups and small business and has been recognized twice as one of the Top 100 Tech Titans by the Washingtonian and Top 100 Small Business Influencer Champion 2011 by Small Business Trends. Follow him on Twitter @shashib.

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