February 12, 2014
FounderDating, a site long celebrated for its online marketplace that connects entrepreneurs, today announced the expansion of their site function to include advisors. The new wing of the site, FounderDating Advisors, will enable talented entrepreneurs and advisors to more easily find each other, connect, and manage their advisory relationship.
“Finding advisors is difficult because you don’t know who is willing to advise you, you don’t know what areas they want to advise in, and you don’t know what markets they’re interested in,” says CEO and founder Jessica Alter. “That’s a friction point we’re eliminating.”
The new process consists of three main steps to ensure a lasting relationship. First, entrepreneurs search for advisors based on expert areas, markets of interest, and background or industry. Second, FounderDating Advisors connects the two parties to establish rapport and spark meaningful conversation.
Third, FounderDating Advisors has standardized the advisor agreement. After three or so meetings, entrepreneurs and advisors can formalize their relationship via the standard advisor agreement that was drafted with help from Gunderson Dettmer and Orrick.
“Our platform gives advisors who have a ton of knowledge, but might not otherwise know how to access great companies, the ability to do so,” says Alter. “And no matter where you’re located, you can still connect with advisors from all over.”
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