From The Startup Mixology Conference – Launching from Coast to Coast

June 18, 2011

11:37 am

As your startup grows, what do you need to do to take it national?

Eric Koester, Founder and COO of Zaarly, a location based, real-time, commerce platform, addressed this topic at our Startup Mixology conference on Thursday.  Eric was able to take Zaarly from 0-60 miles per hour in just 90 days, and it has just crossed the one month threshold of being live.

Eric explained how every entrepreneur should be familiar with the minimal viable product (MVP) concept. When thinking about how to get your company to pick up momentum it is important to get some kind of MVP out there for consumers to look at and use. This initial product makes it possible for consumer to test it, and it gives you the entrepreneur the opportunity to take the input and improve on the product.  Basically, you must get something out there to test as soon as you possible can.

Is it time to start thinking about expanding your company nationwide?

Eric explained how risky it can be to take a company nationwide, but if you want to make it big, it’s a necessary step to take. He said that building a technology business is not about the technology but rather about giving people the right services. No matter where you are, it is about people and listening to what they have to say about your minimal viable product.

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Henry Sams is a Tech Cocktail intern, college student, and Washington, D.C. metro native who has a passion for new technology and marketing through social media. He has always been interested in new tech innovations, start-ups, and gadgets and would like to create a start-up of his own some day.

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