June 18, 2011
As your startup grows, what do you need to do to take it national?
Eric Koester, Founder and COO of Zaarly, a location based, real-time, commerce platform, addressed this topic at our Startup Mixology conference on Thursday. Eric was able to take Zaarly from 0-60 miles per hour in just 90 days, and it has just crossed the one month threshold of being live.
Eric explained how every entrepreneur should be familiar with the minimal viable product (MVP) concept. When thinking about how to get your company to pick up momentum it is important to get some kind of MVP out there for consumers to look at and use. This initial product makes it possible for consumer to test it, and it gives you the entrepreneur the opportunity to take the input and improve on the product. Basically, you must get something out there to test as soon as you possible can.
Is it time to start thinking about expanding your company nationwide?
Eric explained how risky it can be to take a company nationwide, but if you want to make it big, it’s a necessary step to take. He said that building a technology business is not about the technology but rather about giving people the right services. No matter where you are, it is about people and listening to what they have to say about your minimal viable product.
Did you like this article?
Get more delivered to your inbox just like it!