Fusion PR CEO Jordan Chanofsky Has 4 Reasons Telecommuting Works

May 8, 2017

4:30 pm

98 percent of remote workers find working from home enhances their productivity. That’s not just a self-reporting error, either: One Stanford study indicated that the enhanced productivity can be measurably tracked, saying:

“What they discovered at the end of that period was that overall those who were provided the opportunity to work from home were not only happier (and therefore quit at half the rate than those in the office) but also more productive, going through 13.5 percent more calls than the staff at the office.”

Fusion PR is one company that accepts telecommuting is the next frontier of work: CEO Jordan Chanofsky instituted a work-from-home policy every Friday for his employees. He also encourages them to work from home when they need to get personal errands done during the day, and, of course, when they’re just not feeling well.

Tech.Co chatted with Chanofsky to hear his take on the top four tips that best help a company benefit from that boost in productivity a flexible, remote workforce can offer. Here’s what he had to say.

1) Know Your Employees

“Telecommuting isn’t for everyone and it’s important that employees are self-motivated and collectively function well remotely,” Chanofsky explained. “This tends to favor more experienced professionals who can operate with more independence.  Understanding how to give an employee the freedom to work remotely while maintaining a certain standard can often be subjective and unscientific, but knowing your employee’s strengths and weaknesses goes a long way in finding the balance.”

2) Implement KPIs

“Consistent telecommuting is different than working from home occasionally because it is possible to create a sense of complacency,” he added.

“When this occurs, productivity can slow down and create a difficult situation for other team members who may have to pick up the slack. This is why instituting telecommuting KPIs (whether daily or monthly) can keep people ‘honest’ because you can see exactly where everyone stands. Remember, even working remotely one day a week is 20 percent of an employee’s work time. “

3) Utilize Technology

“At Fusion PR,  we are avid users of collaboration technology including Slack, Hootsuite, DaPulse and other tools to stay in contact and track our progress,” Chanofsky said. “New methods and technologies like collaborative work spaces and instant messaging also contribute to a team’s ability to stay efficient and engaged, allowing people to work together from virtually any location in the world.”

4) Set Regular Meetings

“Discipline and consistency are essential when working remotely,” Chanofsky explains of his final tip.

“Meetings with set times drive the team to meet deadlines and gather virtually  to share ideas and updates. This regular collaboration sparks new thinking and ensures that an employee is not isolated and still communicating well with their team.”

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Adam is a writer with an interest in a variety of mediums, from podcasts to comic books to video essays to novels to blogging — too many, basically. He's based out of Seattle, and remains a staunch defender of his state's slogan: "sayWA." In his spare time, he recommends articles about science fiction on Twitter, @AdamRRowe

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