June 3, 2012
If you’re a sports fan, you know part of the fun is making predictions about which team will win and how much the star players will score. San-Francisco-based GrabFan is taking this fun to the next level. The first mobile fan-to-fan sports network, GrabFan connects users by allowing them to predict the outcome of sporting events in real-time, as the event is happening.
The GrabFan team saw a problem with fan participation, and they decided to tackle it, head-on:
Sports attendance and viewership is stagnant or down; younger generations are more tech oriented and use smartphones to follow games. GrabFan keeps fans engaged, and allows brands and sports teams to have interactive embedded marketing messages to much more targeted users.
You can customize your prediction by selecting a team, statistical category, and time period. For example, “The Oklahoma City Thunder will score 90 points in Game 4.”
Then, you must prove your fandom by selecting your favorite team and sending predictions to friends or to the GrabFan community. All results are tracked and managed using a virtual currency called “GrabBucks,” which are immediately redeemable for rewards and fan experiences. GrabBucks can get you discounts at nearby bars and restaurants, gift cards at participating retailers, and even tickets to the big game.
For partner businesses, GrabFan presents an opportunity to strengthen their brand and attract in-store and web traffic with the exchange of GrabBucks. GrabFan also promotes embedded advertising, allowing brands to target their customers at specific locations, during specific events interactively.
GrabFan was featured at our San Francisco Mixer and Startup Showcase earlier this week.
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