November 11, 2010
With the holiday season nearly upon us Gap is launching its Holiday campaign called “Want”- which includes a series of videos featuring Dennis Crowley and Naveen Selvadurai the co-founders of the popular location based service, Foursquare.
The videos answer the question-if you could give anything in the world, what would it be? In their video, they speak passionately about giving back to Camp Interactive, which is a not-for-profit organization that empowers inner-city youth through the inspiration of the outdoors and the creative power of technology. For every “Like” a video receives on Facebook , $1 will be donated to the charitable organization featured in the video, up to $150,000. Plus, each time someone “Likes” a video, Gap will also give them 30 percent off one regularly priced item.
Of course all the videos can be found on Gap’s Facebook page: http://www.facebook.com/gap
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