April 11, 2011
For all of us in marketing, keeping up with social media in real-time is an extraordinary, time-consuming challenge. Enter Trendrr, a business intelligence platform that helps you do just that. Because you can listen, measure, and respond to the conversation about your brand, media property, service, or product as it’s happening, you can quickly and easily identify swarm behavior and implement flash transactions.
The real-time aspect of Trendrr is what really sets them apart. As their chief engineer says, “We have never measured old data.” In addition, their platform allow users to drill down to the specifics of a conversation, so, for instance, you could choose to only view conversations around your brand that originate from females with positive sentiment and mid-level Klout scores.
The team behind Trendrr includes Mark Ghuneim, who has spent 30 years innovating for some of the world’s best-known media brands and is often cited as a new media visionary because of his expertise in technology, social engagement, and behavioral trending. In addition to being the CEO and founder of Trendrr, Mark is the CEO and founder of Wiredset, a real-time marketing agency for Fortune 500 companies, television networks, movie companies, publishers and emerging brands. Alex Mann, Director of Operations, previously founded AM Analytics, a real-time analytics service that integrated with Trendrr in 2010.
You can sign up for a free 14-day trial to see how it works (Trendrr Basic starts at $499/month). If you don’t have the time to do everything yourself, sign up for their managed services, which includes a social media audit, reporting services, API access, information graphics, and data visualization. Based on their demo video, this is a new tool that all marketers will want to check out.
If you’re in NYC, you’ll definitely want to stop by our Tech Cocktail NYC event this Thursday, April 14. Trendrr will be showcased, along with 13 other great startups!
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