Get the Deals You Actually Want with Smart Aisles

July 4, 2011

4:51 pm

I have fond memories of grocery shopping with my mom when I was a child. When we arrived at the store, she would retrieve a nylon, accordion-style beast of a coupon organizer from her purse, and divvy up the coupons she had clipped over the past week to my brothers, sister, and me. We were charged with the task of retrieving whatever items were featured on the coupons we’d been given. We spread throughout the store, returning to the cart with armfuls of discounted cereal, bread and canned goods. At the end of our mission, we were each rewarded with a chocolate chip cookie from the store’s bakery.

My mom made couponing fun for us, but most people would rather skip it. A new app, called Smart Aisles, aims to make shopping for deals as easy and rewarding as possible.

Smart Aisles provides personalized savings as you shop, based on your location, by aggregating in-store retail products’ deals and coupons and displaying them on your smartphone. Users can browse, search, compare, share, sort, and redeem in-store deals according to their direct vicinity. With Smart Aisles, you know you’re getting a great deal, but even better, it’s a deal on the products you’re actually shopping for.

Smart Aisles benefits retailers by enabling them to target potential consumers by offering exclusive or customized coupons. Promotional campaigns can target age, gender, birthday, past purchases and location. Smart Aisles allows retailers to create deal delivery points within their stores, in the form of an NFC tag/QR code combination sticker. These stickers can be placed throughout the store as each retailer sees fit. The delivery points withhold deals until a customer scans them. 

Smart Aisles proves how smart of an app it is by ranking each deal or coupon based on their “secret sauce,” just like Google does for search. Ranking is determined by product reviews, historical price data, discount, social sharing and personalization. When a shopper searches for a product, Smart Aisles will return results sorted by their secret algorithm. 

The Smart Aisles app is currently available for Android and will be featured at the Tech Cocktail Vancouver Mixer event on July 9th.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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