Get Your Local Domain Name with Root Orange

March 14, 2010

5:25 pm

I would venture to guess that most of you, business owner or not, have wanted to buy a particular domain name and damned the luck, some else already bought it.  This is even worse when you are a small business in a particular area and you want the best possible domain in order to drive traffic and leads to your site/business.  For instance, you own a local pet store named Billy’s Pets, but your web site is named BillysPetStore.com. Most likely you would not filter to the top of the Google search results when folks searched for pet store.  But what if you could be known as petstore.com to your local community?  Now that would be awesome for Billy.

That is exactly what Root Orange does for you.  Honestly it is one of the most innovative and helpful web services that I have seen in quite sometime.  They will actually help your business turn web search results into traffic and possibly customers.  For more detail, check out the video below which includes much more about the service.

Introduction to Root Orange from Frank Langston on Vimeo.

Pricing seems competitive for the service they offer:

Our pricing is based on three factors: the size of the metropolitan area, the volume of searches people perform for the domain’s keywords, and the CPC (cost-per-click) value of the domain’s keywords.

Our pricing is structured to be competitive and based on a domain’s estimated performance at delivering high quality, local leads. Over time, our names deliver more leads at a lower cost per lead than alternative online marketing tools, such as Google AdWords.

Domains are basically leased from them for a determined amount of time.  While Root Orange owns many of the domains they offer, they partner with other domain owners to broker this service for the ones they don’t own.

As I said, this is a cool idea, cool service, one that can benefit your business directly.  Make sure to head over and check them out.  Better yet, if you are at SXSW make sure to stop by  TECH cocktail SXSW: Blackout Sunday presented by Microsoft BizSpark and Volusion to see them in person.

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Jimmy Gardner is a Senior Unix/Windows Engineer, a lover of technology and photography. Follow him online at @jjgardner3 and enjoy his portfolio at jjg3photo.com/.

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