December 1, 2014
Now you can order your favorite Girl Scout cookies online, guilt and cash free!
Girl Scouts of the U.S.A. is finally going digital. The group’s national organization has approved their digital Girl Scout selling program, Digital Cookie, for Scouts to sell and ship their cookies to friends and relatives around the country.
Under the program, each Scout has her own cookie website, to which customers can gain access through email invites only. No identifying information about the Scout may be posted so that it is visible publicly. According to The New York Times, the online expansion is expected to increase the nearly $800 million raised in annual cookie sales. More than 80 percent of the two million Girl Scouts sell cookies every year, for about $4 a box.
“Girls across the country now can use modern tools to expand the size and scope of their cookie business, and learn vital entrepreneurial lessons in online marketing, application use and e-commerce,” said Sarah Angel-Johnson, who directs the digital cookie effort, in a recent interview.
Customers will also have the option of downloading their mobile app that includes credit card processing and direct shipping. So if you are feeling hungry on the go, you can actually order on the go.
The digital program begins this month in a limited number of areas where Scouts have started cookie sales, and will start nationally in January when most of the 112 Girl Scout councils begin the cookie sales season.
Girl Scout will continue to their traditional selling strategies, which includes: Operating booths outside supermarkets, sending order forms into their parents’ workplaces and door-to-door sales. By including the digital sales strategy, young girls will learn additional skills that prepare them to future purchasing trends.
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