May 17, 2012
If you have kids, or spend any significant time around them, you may have noticed their affinity for the iPad. They love it, and they seem to understand intuitively the tap and swipe motions, as well as how to find their favorite reading and gaming apps like it’s their job. But finding quality, age-appropriate material kids can access on the go can be a challenge.
Dallas-based Mobile MUM aims to fill a void in the multi-billion dollar annual online marketplace for a safe and secure environment that parents can trust for children’s educational entertainment. Mobile MUM is a subscription-based service streamed to any digital device connected to the Internet, including smartphones, TVs, tablets, and personal computers. Its multi-year license with NCircle Entertainment gives Mobile MUM access to tons of hit shows, and it costs only $4.99 per month for the Full Account. A free Starter Account is also available if you want to try before you buy.
Mobile MUM has done well since its launch 14 months ago, but launching in the shadows of startup phenoms like Instagram and Pinterest can take its toll on momentum.
“At the beginning you have startup fever – even though you are taking big risks, everything is a blank slate, and the smallest sign of success is massive and adds to your momentum,” says Mobile MUM President and CEO Tim Capper.
“Then your ideas about your own success are colored by the amazing stories of other startups like Twitter, Instagram and Pinterest. You have to be careful and focus on your own milestones and not say, ‘Oh no, we didn’t get 1 million users in our first month.'”
So, how does Capper and his team stay grounded?
“We are working in times where some people believe the old rules don’t apply, but the fundamentals of business still do,” says Capper. “You have to have a great product that fills a need where no product was before, it has to have value, and you have to be able to monetize that value, somehow.”
The Mobile MOM team is focused on building their product and making customers happy. And, hearing directly from these customers makes the whole journey well worth it. “When someone you don’t know comes up to you and says, ‘My kids love Mobile MUM!,’ you go, ‘Yeah! Success!'”
You can check out Mobile MOM on their website and at our Tech Cocktail Dallas Mixer and Startup Showcase event tonight.
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