Changing the Face of Storefront Advertising

January 21, 2015

6:30 pm

When you board a flight from San Diego to Palm Beach generally you think of white sandy beaches and umbrella drinks – not inventing a company, unless you’re Daniel Black who did just that.

The night before this particular cross-country flight, Black was captivated by YouTube videos on projection marketing and knew this could be something. The next day, somewhere over the vast desert of New Mexico, Silicon-Valley native Black picked up a Skymall magazine to browse. He saw a brand new laser projector with the ability to run for days. Combine those projectors with his intrigue with projection marketing, and Black knew he’d struck gold. When Black returned to post-college home San Diego he spent the next month managing his full-time work duties with nightly research (sometimes early morning too) on how this concept could come to life.

One Friday, Black called a group of friends to come gather in his 434 square-foot studio apartment and he pitched them what is today known as Glass-Media. It was a unanimous decision; it had to be done. Over the next 3 months the team spent every free hour conducting virtual research and development. In February of 2012 Glass-Media Inc. was official.

Two weeks after incorporation, Black quit his job and became CEO of Glass-Media.

That spring, Glass-Media took it Facebook style renting a house in San Diego and filling it with 8 programmers to create Glass-Media beta version. There wasn’t any zip lining off chimneys into pools but I’m sure the team has some great stories and even better they managed to create a one-of-a-kind product.
Summer brought the first round of funding from family and friends. Fall brought their first pilot with State Farm Insurance & Comic-Con at the Hard Rock Hotel.

All was looking up in Cali! Then Black fell in love. Literally. Analyzing both Glass-Media & his personal life, Black decided to take Glass-Media to Dallas where business was thriving and his now fiancée, Stacy, was finishing up school. Black & Glass-Media’s co-founder Wesley Oldaker packed it up and moved to Dallas last year.

Today: Glass Media is revivifying storefront customer experiences directly at the point of sale through its proprietary on-demand, dynamic projection and display technology. A cutting-edge SaaS platform transforming underutilized storefront glass into an advertising/marketing medium empowering businesses to advertise WHAT, WHEN, and WHERE they want.

Black has built a team of people in Dallas and drummed up over 25 pilot programs. Currently, you can see Glass-Media’s technology on display at The DEC (311 N Market), One Arts Plaza, fellow startup Rise’s Love Field headquarter and several other locations. Big advancements are sure to come shortly from Glass-Media.

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For the past 10 years, Lauren’s worked with startups and technology businesses propelling them to success through innovative strategies. Lauren is a fast paced thinker who’s quick-witted personality translate to her lifestyle, technology, and business – Project Halcyon, all over the country.

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