Gnomad Mobilizes Street Teams for On-Demand Advertising [VIDEO]

March 21, 2015

10:00 pm

Everything is on-demand today, so why not create on-demand advertising as well? “At events, or in big cities, you can hire a street team that will pass out flyers, or you can hire somebody like us that mobilizes human digital billboards,” explains Rich Winley of Gnomad.

The Gnomad team mobilized a massive army of those human digital billboards, in addition to devices that were mounted in pedicabs and in on-demand cars for hire to get the word out about various events in Austin during SXSW. The result of this beta test, Winley notes, was at least one sold-out happy hour within ten minutes. Tech Cocktail amplified the news about our events on many channels, and had over 14,000 RSVPs before even landing in Austin, but adding these roving “flyers” to the street team kept our events top-of-mind while they were out on the sidewalk. Check out the lineup outside our Sunday evening event:

Tech Cocktail SXSW


“It’s based on geo-fencing, time, and location,” explains Winley. And the platform for advertisers is very simple to get the ads going for their special event.

Check out our interview during SXSW with Rich Winley here:


This video series was made possible through the support of Microsoft BizSpark and TrepLife.

Every entrepreneur has a great story–and Trep Life is here to tell it. We document the grind, hustle, and payoff of building companies. 

Every startup is unique and Microsoft has programs to help, no matter what stage of development your startup is in. Get three years of FREE Microsoft Azure cloud services thru BizSpark, plus software, service, and tech support. Scale your cloud with BizSpark Plus and $60k of Azure. Connect with more customers through our Custom Access Program. Sound interesting? Go to:

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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies.

Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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