May 24, 2016
Netflix has revolutionized the way we consume media on multiple occasions. From their start as a DVD-by-mail delivery service to their reign as the king of online streaming, this company has proven time and time again that they are better than most when it comes to changing with the times. And with their recent success in rolling out original content, the entertainment landscape seems to favoring those big red letters on everyone’s favorite devices.
While streaming millions of reruns and old movies has been Netflix’s model for success for years, original content is becoming more and more popular with consumers. According to research from RBC Capital Markets, 49 percent of Netflix subscribers think that their original content has gotten better over the last year. While half might not seem that impressive, only 10 percent felt like it was getting worse, with the remaining saying it stayed the same.
If you think that 90 percent of costumers believing that Netflix original content is not getting worse is insignificant, you could be bad at understanding data. Or you could be a Hulu fan.
Regardless, the golden age of Netflix content is not only filled with quality but also quantity. In 2016, Netflix plans to release 600 hours of original content, including 31 original shows. This number represents a doubling of original content released by the streaming service, while eliminating one third of their streaming content from the site.
And things are only going to get better for users of this popular streaming service. A recent deal with Disney will make Netflix the exclusive streaming service for movies from the popular brand. Movies like Jurassic Park, Back to the Future and The Fast & The Furious will be hitting their catalog in September, only increasing the draw of the service.
“Many of our long time U.S. members might recognize that summer is a time when we refresh a large part of our film catalogue,” said Ted Sarandos, head of content at Netflix. “This year is no exception, but there is one difference; a batch of non-exclusive titles are leaving while what is arriving is exclusive to Netflix among streaming subscription video services.”
The chances of Netflix slowing down any time soon are small. They have combined the ease of online streaming with the excitement of original content in a way that is unique and intriguing. Now, if only they would install a “shuffle” button, this writer could stop badgering them on Twitter to steal his idea already!
— Conor Cawley (@ConorCawley) April 14, 2015
Photo: Flickr / Brian Cantoni
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