September 19, 2014
Last week, Google announced that it had acquired the online polling service, Polar. Polar offered an iOS app and later moved to offer a web-based platform for highly graphical opinion polls. Luke Wrobleski, Polar cofounder, is highly regarded as an expert in the design community. This is a win for Google to acquire such talent, but what happens to the users of the shuttered polling service?
Jimmy Jacobson, Wedgies cofounder, wondered the same thing. “When Google acquires a company, it’s good for Google, because they’re seeking the talent in that company. It’s good for the company, because, well – Google just acquired you. But it’s bad for users.” Polar’s existing 1.1 million users will be able to download their data, but what can they do with it?
“We wanted users to do something with that data. Polar is allowing them to export it, so we built an importer so that the Polar polls will become Wedgies polls,” Jacobson added. Their importer will bring in all the pictures from their previous polls so that they can continue to support the interaction and engagement that polling provided to these users.
Wedgies is a fun, embeddable polling service that can be shared over various forms of social media. When community managers, journalists, and friends of differing opinions want to gather public opinion, they give it a Wedgie. Wall Street Journal’s MoneyBeat column recently used a Wedgie to settle the important debate over whether or not to salt pasta water. Wedgies saw a commonality in the types of users between Polar and Wedgies, and felt it would be a shame to leave those polls “out in the cold.” Both Polar and Wedgies offer polls that are more pleasing to the eye. Jacobson added, “We are still striving towards our goal of making sure no one ever has to see a radio button again on a poll or survey.”
To commemorate this soft landing that Wedgies has extended to Polar users, the lovable dinosaur mascot featured in the Wedgies logo has changed his snack of choice. Wendell put down his donut and picked up an ice cream cone on the company’s social media pages.
“Winter is coming,” Jacobson warned. “We wouldn’t be able to sleep at night thinking about all those orphaned opinions.”
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