August 26, 2016
Pokémon Go proved that nostalgia sells. Whether its for small creatures with funny names or just for walking around, people are more than willing to throw money at old products. Because nostalgic consumers have become such a force to be reckoned with, companies are looking for ways to cash in on this popular trend. And with their finger on the pulse, Google is more than happy to oblige.
That’s right, Google has announced that their mobile app now contains mini-games including Solitaire and Tic-Tac-Toe. All you have to do is search for them on the app (or the web browser) and you’ll be able to enjoy a nostalgic trip into your illustrious past.
While you may be excited about the new addition to the search app, don’t celebrate just yet. The games are incredibly basic renditions of the desktop versions we fell in love with 20 years ago. Granted, Tic-Tac-Toe can’t get any more basic than a hashtag with X’s and O’s inside it, but even Solitaire lacks a certain modern edge that you’d expect from a mobile game in 2016.
Easter eggs have been a big part of Google’s platform for a long time now. Whether it’s the original Pokémon search game in Google maps which teased the launch of everyone’s favorite augmented reality game, or worldwide Pacman game in the Google Doodle, Google has made a point to entertain us in ways that went out of style with the pet rock.
As Google attempts to enflame our nostalgic passions, it’s hard not to wonder: why? Yes, it’s fun. Yes, it’s entertaining. And yes, clearly it’s newsworthy. But is it really doing anything to establish the company in a tech world filled with competition? Google has been top dog for a number of years and I’d hope it has nothing to do with these nostalgic games. I’d like to think it’s because of their commitment to bettering the world through innovative technologies. But it could be Solitaire. Who knows?
Photo: Flickr / Open Grid Scheduler
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