May 31, 2015
Google has proven once again that it is the king of online marketing with paid search marketing campaigns. Their latest innovation is called “Call-Only Campaigns”, a new type of ad which focus solely on mobile users. Call-only campaigns help you focus on your mobile traffic, where the conversion event is more than often a call. This new type of search campaign works amazingly well for advertisers, publishers and corporations that benefit more from a phone call than from a click.
For instance, if you own a roofing company or a hotel, Google’s call only campaigns could prove ten times more useful than a standard PPC campaign, because the customer will contact you directly instead of accessing your website first. If you have not made up your mind yet, here are the 5 big reasons to include call-only campaigns in your marketing strategy.
1. Extremely effective
Mobile users have the tendency to click on the phone number first and only after that on business description and website. This makes call-only ads the most effective PPC ads.
2. Proven to be genuine
According to a study conducted in the United States by a group of marketers led by scientists from the University of Virginia, over 70% of mobile users call a company directly from search results, while around 29% call it after finding a phone number on the website.
This method of promoting your company is extremely user friendly. Users can easily find your number in search results, click it and call you directly. There is no need to copy-paste the number or memorize it (this is the case of websites and blogs).
4. Lower bids
Call-only ads are more affordable compared to other PPC ads for desktop Internet users.
5. Good value for the money
Most people who call a business using call-only ads are normally more serious, with a higher intent to become a customer.
For a little more info about call-only ad’s check out this infographic.
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