December 31, 2014
In today’s global and very competitive market, brands need to appear when users search for them in Google or mention them in social networks. Why? Because appearing can generate a boost in sales and revenue, as these two statistics show: 80% of users search products ad services before purchasing or using them, while 70% read online evaluations before making purchasing decisions.
Further statistics exist, but they are not that needed for businesses to understand how Internet visibility results in great gains. Still, many of them miss the huge opportunities that blogs, social networks and other search mechanisms have to offer. With this, businesses fail at the moment when consumers are searching for their product.
It is fairly easy to run a test of the visibility of a business: just take a smartphone and Google some words describing your product or service. Do not go for your business specific keywords, but something more generic instead. If you cannot find your business in this test, neither will clients, so you end up losing.
But, as mentioned on Supremacy SEO, there are better options on the market, which comply wit the changes being improved by Google. This year alone, the biggest search engine on the Internet implemented more than 600 changes to the SEO market, which affected and changed the guidelines and actions in this market.
Since 2011, Google has been implementing some changes. It created an algorithm that aimed to reduce spam, and has being updating it ever since, with updates named Panda and Penguin. Among the biggest changes we have seen this year, the highlights were Panda 4.0, back in May, Penguin 3.0, launched on Black Friday, and the addition of a mobile-friendly resource, this last November.
Panda 4.0 has increased the ability for the algorithm to identify and punish sites with low quality content, while Penguin 3.0 punishes well-positioned sites that try to, somehow, mess with Google’s algorithm with non-natural links. On its turn, the mobile-friendly resource allows Google to identify and supply a seal for responsive websites, which offer an improved experience for smartphones and tablets.
So, it is not hard to understand that all these changes brought deep modifications. The key to success is no longer exclusively related to keywords, but to content as well. In fact, the best strategy for marketers to use in 2015 is to improve the connection between these two factors. The new year is also promising to bring a new factor to the table, as press releases are deeply evolving and fitting SEO strategies.
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